Vauxhall backs Astra GSi with digital activity
27 Nov 2002 | by DAN WILLIAMSON and JULES GRANT
Car manufacturer Vauxhall is going digital to promote the launch of its Astra GSi model.
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Jobs | Agency Showcase | Ad creativeDigital Radio Development Bureau unveils consumer site
29 Nov 2002 | by Emily Booth,
LONDON - The Digital Radio Development Bureau, which counts the BBC and Capital Radio among its...The site launches next Monday and targets consumers buying digital radios. It is being promoted ... executive, said: "This site is designed to be fun, friendly and informative. People are buying DAB digital ... , for visitors to bring up a list of the digital stations they can receive, with a description, logo and link ...
Rivals Digital Media adds games channel
27 Nov 2002 | by DAN WILLIAMSON
Online sports network Rivals Digital Media (RDM) has turned to games in a bid to increase ad...: Instants, Quiz, Chance, Fantasy, Mobile Quiz, Java Games and Skill. As part of a cross-network marketing ...
EDITORIAL: Now let's build on digital foundation
27 Nov 2002
market and political environments, business and government readiness for e-commerce. But we're falling ... has the business environment in which to prosper; it is up to both digital businesses and traditional companies using digital channels to take up the baton and make the best of that environment. ...
Rise of MMS, 3G and paid-for services will mark digital progress
27 Nov 2002 | by PHILIP SMITH, the editor of Revolution
- and none more so than the digital market in the five years since Revolution's launch. It was monthly ... So what did 2002 teach us? Well, it wasn't 2001 - which was a start for most in the digital world, except for ITV Digital, I guess. SMS continued to rise in popularity, particularly when linked to risible ...
TERMINATOR 1: POP reinvents itself with digital screens appearing on-shelf
27 Nov 2002 | by CHARLOTTE GODDARD, features editor of Revolution
the exciting world of digital media than shelf-wobblers, dump bins, barkers and all the other entertainingly...sound. Marketers will be able to update campaigns via the internet and the magic of local area ... expounding the benefits of their brands personally, marketers can't get much closer to consumers who ... , as it will appear on a digital network. Once again, digital technology is blurring the edges of traditional ...
VOX POP: Has the UK online shopping market finally come of age?
27 Nov 2002 | by EMILY BOOTH
Lewis Partnership among its members, says the online shopping market won't be mature for a decade yet ... shopping market that peaks in the Christmas period, just like traditional shopping - we have only just ...
Scottish Radio Holdings posts £1.1m digital losses
21 Nov 2002 | by Steve Barrett,
LONDON - Media group Scottish Radio Holdings lost £1.1 million on digital activities in the year...The group, which is the largest commercial radio operator in Scotland and Northern Ireland, brought in £1.6m in digital revenues in the 12-month period, compared with £800,000 in the previous year’s trading. In its 2001 financial year, the group lost £700,000 on digital activities. In the period under ...
Future Digital set to relaunch mag sites
20 Nov 2002
Future Digital, part of Future Publishing, is overhauling and relaunching six of its computing...; the amount of ad space has also been increased. John Weir, publishing director at Future Digital, said ... hope to reach customers who may not have heard of Future Digital's magazines." Separately, Future Digital has teamed up with digital magazine provider Zinio (www.zinio.com) to launch an online magazine ...
Cayman Islands runs digital holiday promo
20 Nov 2002
.caymanislands.co.uk, which features a competition microsite. The microsite incorporates a viral marketing option ... radio campaign that will directs listeners to www.caymanislands.co.uk. Digital direct response agency Unique Digital created the microsite and banners and planned and bought the media in partnership ...
