Revlon undertakes revamp of web site
20 Nov 2002 | by COLIN GRIMSHAW
marketing activity....part of Revlon's UK marketing in future. She added that an SMS service for its Charlie teen brand ...
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Jobs | Agency Showcase | Ad creativeACCOUNTS: New accounts this week
20 Nov 2002
Avon Cosmetics has appointed Green Cathedral Digital Marketing to handle its first affiliate...Palace and the Tower of London, has appointed marketing agency Liquorice to develop an e-commerce site ...
TRACKER: Fast mover - Superdrug
13 Nov 2002 | by SIMON CHAMBERLAIN, general manager at Hitwise UK
According to Hitwise UK, this category had its highest ever share of the online market in October, with a 365 per cent rise in shopping and classifieds visits since September 2001. In the run ... big surge, increasing its market share of visits by 104 per cent in the two weeks from 19 October ...
CAMPAIGN OF THE WEEK: Lancome
06 Nov 2002 | by COLIN GRIMSHAW
. Interactive@optimedia planned the strategy and media, while digital communications agency Matinee Sound ... was to attract new customers to the brand and build a database for email marketing. The work targeted 25- to 40 ... of new users to the brand, " says Raffaella Geddes, internet and direct marketing product manager ...
Caboodles to make first online ad push
30 Oct 2002
. Charlie Redmayne, marketing director at mykindaplace.com, said: "This is the first time we have pitched ...
Garnier runs beauty guide on Virgin.net
23 Oct 2002
.net, the ISP has about 650,000 female users. Last month, Garnier launched its first major digital drive ...
Rennie builds site for £5m youth activity
16 Oct 2002
Rennie is launching a web site as part of a £5m marketing campaign that aims to make...The Flash-based site (www.gotta-life.com), which was developed by digital agency Fi System New Media, features a game where users can check out their party-hosting skills. Rennie is positioned as one of the necessary ingredients of a great party, alongside good food, drink and music. Users can ...
Imperial Leather overhauls site in six-figure drive for new range
16 Oct 2002 | by AMANDA NOTTAGE
The site, which goes live this week, has been overhauled by ad agency BDH/TBWA's digital division, Digerati. It will use the Bathtime range's above-the-line strapline 'Where will your Imperial Leather Bathtime take you?' to target women aged 25 to 40. A combination of sponsorship and rich-media ads ...
ONLINE PHARMACIES: What the doctor downloaded
16 Oct 2002 | by CHARLOTTE GODDARD
, and one in which legitimate online pharmacies need to position and market themselves well to differentiate ... ), an executive agency of the Department of Health which aims to ensure that all medicines on the UK market meet ... . But in the meantime online pharmacies need to run marketing campaigns which educate consumers about the difference ...
Carex aims six-figure web debut at mums
09 Oct 2002 | by AMANDA NOTTAGE
A web site (www.carex.co.uk) will go live next week to build on the brand's TV ads created by BDH/TBWA. Developed by the ad agency's digital division, Digerati, the site will target mothers aged 25 to 44. Eyeblaster ads will launch next week on women's portals handbag.com and iVillage UK to drive users ...
