18 Sep 2002
| by AMANDA NOTTAGE
wraps."
According to Michael Ross, chief executive at underwear digital pureplay figleaves.com, the online lingerie market in the UK will be worth from £30m to £40m this year. One-quarter of that should ...
Tony Jarvis, sales and marketing director at Triumph International.
"Each of these brands is very ...
31 Jul 2002
of digital
cameras. Winners will have their photos published later in the year on the main
Levi's site (www.levis.com). Separately, Levi's has hired Helene Venge as digital marketing manager
for Levi ...
-European digital
agency, Good Technology, will include a microsite (www.rubyourself.com)
available in five ...
31 Jul 2002
| by CHARLOTTE GODDARD
and Conran. The latter launched his first web site at the
beginning of this month, with the help of digital ...
of the brand and to cross market, says
Anne-Marie Nicol, marketing director at Conran, who is in charge ...
, which was designed and developed by
Williams Digital Media. We looked at a lot of fashion sites ...
29 May 2002
| by DAN WILLIAMSON
magazine Match after the site's launch. The site will be promoted by marketing and communications firm Cake ...
Outsider created the video work for the
campaign, while digital activity has been developed by digital ...
29 May 2002
will be used to develop the site,
acquire stock and market the business.
15 May 2002
| by DAN WILLIAMSON
traditionally concentrated on PR for its marketing. The Kangol cap has
been selected as the headgear of choice...of users, with
each message aiming to maximise viral marketing and interaction with the
brand. Interaction ...
the size of the company's database virally through new
registrations. Online executions Email marketing ...
promotion. Kangol
spent between 90 per cent and 95 per cent of its budget on email
marketing. Tracks from ...
01 May 2002
| by Mark Sweney,
's marketing partnership with The Daily Telegraph will see the newspaper launch its fantasy football ...
24 Apr 2002
with new-media marketing agency Digital Outlook to run a
competition with Diesel on music site NME ...
that the Sugababes have a new
single out, said Maurice Wheeler, operations director at Digital
Outlook. We want ...
marketing for Elvis Costello's fan site.
...
10 Apr 2002
| by CHARLOTTE GODDARD
technologies - someone who understands the
commercial applications of digital-marketing communications and how...in the formality of the pitching process is partly down to
digital becoming more integrated into clients' marketing ...
with - is their market
suffering, what issues are they facing, and so on. There's no one point of contact - I deal with IT directors, HR
directors if it's an e-learning project, and marketing people. The idea
is to throw in ideas ...
10 Apr 2002
Interactive design consultancy Digit has created a web site for
fashion designer Stella McCartney