27 Nov 2002
| by CHARLOTTE GODDARD
of this gap in the market. But only one result appeared - surely a first - which was a link to a news story
27 Nov 2002
| by COLIN GRIMSHAW
The site (www.dewarswow.com) aims to exploit overseas interest, particularly in the US, where Dewar's claims to be the leading brand of whisky. Spain is another significant market.
An online ...
's whiskies can be ordered online along with hampers and heritage gifts aimed at the Christmas market ...
06 Nov 2002
| by STEVE BARRETT
its web site as part of a £2 million marketing push to support a recent brand and packaging revamp....'s production, organic and fair-trade policies.
Cluny Brown, marketing manager at Green Black's, said: "We ...
elsewhere."
The revamped site, which was produced by digital agency All Out Interaction, is designed ...
via third-party sites and e-commerce.
Offline marketing, which will highlight the web address ...
06 Nov 2002
| by JULES GRANT
manager at Coca-Cola Great Britain, said: "Digital media is important for reaching our youth audience ...
06 Nov 2002
The Made For Movies campaign encompasses online, TV, outdoor, radio and cinema promotions and includes tie-ups with Amazon and Blockbuster as well as a sponsorship deal with Sky Movies.
The site (www.madeformovies.co.uk) goes live on 4 November to coincide with the start of the TV push. It was created by Hotcake Marketing ...
06 Nov 2002
| by RICHARD HALSTEAD, corporate development manager at Virgin Wines
(www.buyagift.co.uk), meanwhile, is a healthy attempt to serve the same market as Red Letter Days ...
30 Oct 2002
| by JULES GRANT
.
The three-week promotion has been devised by mobile marketing agency Aerodeon. It will use SMS databases ...
30 Oct 2002
| by DAN WILLIAMSON
promotional agency Blue will handle the offline activity.
Hal Kimber, director and head of marketing ...
23 Oct 2002
| by DAN WILLIAMSON
Confectionery brand Tic Tac is to embark on a six-figure online and on-air marketing campaign
16 Oct 2002
| by EMILY BOOTH
as childrens' satellite channels such as Cartoon Network, Nickelodeon, Fox Kids and Sky One. Marketing agency ...