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Polaroid in Funkit email drive

The campaign, created by integrated marketing agency Mercier Gray, aims to drive sales of the Funkit, which contains a camera, two films and a book of after-dinner games, in the run-up to Christmas ... spots on a selection of independent radio stations. Anna Lo, product marketing manager at Polaroid ...

MTV unveils round-the-clock interactive TV service

The core iTV service, running on the Sky digital platform, will form the backbone of the interactive services planned across the MTV-branded channels in 2003. The service will be made up of three areas: Feed, Blag and Bitch. Feed will offer viewers celebrity news and gossip. Blag users can win ...

Digital Radio Development Bureau unveils consumer site

LONDON - The Digital Radio Development Bureau, which counts the BBC and Capital Radio among its...The site launches next Monday and targets consumers buying digital radios. It is being promoted ... executive, said: "This site is designed to be fun, friendly and informative. People are buying DAB digital ... , for visitors to bring up a list of the digital stations they can receive, with a description, logo and link ...

TRAILBLAZER: Creative Cupid

and marketing news site Ammo (www.ammo.co.uk) and links from the home page to other news sources. "The reason ... . In future he'd like to make the newsfeeds more market specific, so he is looking at partners to provide this ... is to be the default desktop for the marketing community." ...

Rivals Digital Media adds games channel

Online sports network Rivals Digital Media (RDM) has turned to games in a bid to increase ad...: Instants, Quiz, Chance, Fantasy, Mobile Quiz, Java Games and Skill. As part of a cross-network marketing ...

Times joins Wisden online for the Ashes

Times Online and Wisden.com have joined up to launch a multi-channel digital cricket information

UMTV backs music compilations online

to collect user data for future direct marketing campaigns.

NEWS IN BRIEF: Sky Sports joins Two Way TV for interactive football game

Premiership matches on Sky digital will be able to use their remote control to make predictions about a match

JUST BREAKING: Top 10 breaking banners by impressions (11 November - 17 November 02)

Digital Wellbeing Triple advantage card points 7 BSkyB ...

Cartoon Network to offer paid-for games

of games within Sky digital's Gamestar iTV service. Cartoon Network charges 50p a time to play its ...

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