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Virgin Trains pushes Value tickets online

Virgin Trains is targeting students with a digital campaign to encourage them to buy Virgin Value...A dedicated microsite (www.virgin.com/trains/winaparty), designed and created by digital ad agency glue London, gives students the chance to win 'the mother of all parties' in return for buying a Virgin ... -up prizes include CD decks and mixers, smoke machines and first-class tickets. Ben Eastwood, marketing ...

Cayman Islands runs digital holiday promo

.caymanislands.co.uk, which features a competition microsite. The microsite incorporates a viral marketing option ... radio campaign that will directs listeners to www.caymanislands.co.uk. Digital direct response agency Unique Digital created the microsite and banners and planned and bought the media in partnership ...

PEOPLE: Appointment at Alitalia UK

Her position includes promoting the airline's services through online marketing. She will also supervise the relaunch of alitalia.co.uk, scheduled for 2003. She reports to Monica Mazzi, marketing manager, UK Ireland. ...

Holiday Inn readies Virgin Radio promo

marketing campaign for global hotel chain Holiday Inn.

ACCOUNTS: New accounts this week

Partners to launch its service. The brief includes development of its web site, marketing, brand ... marketing campaigns. The CRM agency will optimise the web sites' navigation, bookings and transactions. ATG ...

EasyJet launches DIY skiing holidays online

last year. It expects the market to increase by 50 per cent during winter 2002-2003. A spokeswoman ... overall marketing for the easyJet and Go brands. Last month, easyJet revealed it was building its first ...

Thetrainline ploughs £1m into leisure site

-third of the £1m marketing budget has been spent on web activity, which will include an email to three million ...

Accor Hotels launches mixed media campaign with ANM

with Associated New Media (ANM), the digital publishing division of Associated Newspapers.

ACCOUNTS: New accounts this week

marketing programme that aims to build brand awareness. It has partnered with affiliate network TradeDoubler...aims to optimise the digital interactivity of sites through usability testing. Webgravity IBNet, the specialist search engine marketing and internet surveillance agency, has won more than £100,000 of business ...

Qjump creates offline advertising campaign

advertising campaign, following the recent creation of its affiliate marketing scheme....the launch of an affiliate marketing scheme that allows non-travel-site owners to sell train tickets. Under ... is one of the peak seasons for rail travel," said Roisin Kirby, head of marketing at Qjump. "We want ...

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