17 Dec 2002
| by Charlotte Goddard,
The campaign, created by integrated marketing agency Mercier Gray, aims to drive sales of the Funkit, which contains a camera, two films and a book of after-dinner games, in the run-up to Christmas ...
spots on a selection of independent radio stations.
Anna Lo, product marketing manager at Polaroid ...
13 Dec 2002
| by Emily Booth,
The core iTV service, running on the Sky digital platform, will form the backbone of the interactive services planned across the MTV-branded channels in 2003.
The service will be made up of three areas: Feed, Blag and Bitch.
Feed will offer viewers celebrity news and gossip. Blag users can win ...
09 Dec 2002
| by Emily Booth,
-drop marketing....demonstration of how door-drop marketing works.
It takes users through a virtual town, demonstrating how businesses and consumers both use and benefit from the medium.
The site, aimed primarily at marketers ...
on the Royal Mail web site.
Mike West, Royal Mail's media development manager, said: "Door-drop marketing ...