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Jobs | Agency Showcase | Ad creativeThe website , designed and built by marketing agency BD Network, features the cartoon cow stars of the TV campaign, created by advertising agency Clemmow Hornby Inge. It is aimed at mothers with children and features content including money-off vouchers, a colouring-in section, screensaver and a "spot ...
, manage and maintain as a marketing tool. In the next phase of development, Nucleus will create a Kids ... , to a new system dedicated to the UK. Jennie Ayres, Center Parcs sales and marketing director, said ...
LONDON - The Mobile Marketing Association has launched its first comprehensive code of conduct...in view of the fast-changing mobile marketplace. "Three years ago, we were talking about text-marketing, now the industry is taking about a bigger topic: mobile marketing," he added. Becker concluded: "For the first time the industry has a comprehensive, user-friendly code which we hope marketers ...
Pampers.com will be promoted by Microsoft's portal in the UK, Germany and Sweden and get access to the 29.7 million monthly users of MSN in those territories. Chris Gale, P&G UK interactive marketing manager, said: "P&G is highly focused to constantly find new intelligent ways to meet our consumers' needs ...
points to put towards prizes such as DVD players, champagne, chocolates, digital cameras and weekend ...
reputation for impressive technological developments," said Richard Hudson, e-commerce and direct marketing ...
marketing programme....Airways Holidays will implement its own custom-built affiliate marketing channel to manage and grow ... generated through the affiliate marketing programme and let British Airways Holidays evaluate the true ...
the Royal Mail-sponsored Best Integrated Campaign award (campaign through Dare Digital); and Ladbrokes Gran ... , which recognises individuals or corporations who have done the digital industry the best favours over ... and Shakespear's Sister, and Ailsa McKnight, head of marketing and channel strategy at Camelot Interactive ...
As we near the end of 2003, digital marketing has reason for good cheer. Investment in the sector
, but the battle to target the young male market seems to be less adversarial....this market. "Digital media is becoming more important as a communications channel, though execution ... continues: "The key to digital marketing appears to be originality, especially in the FMCG sector. FMCG ... , then digital marketing has huge potential because it is interactive for the consumer and highly accountable ...
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