15 Dec 2003
| by Charlotte Goddard,
The website , designed and built by marketing agency BD Network, features the cartoon cow stars of the TV campaign, created by advertising agency Clemmow Hornby Inge.
It is aimed at mothers with children and features content including money-off vouchers, a colouring-in section, screensaver and a "spot ...
12 Dec 2003
| by Emily Booth,
, manage and maintain as a marketing tool.
In the next phase of development, Nucleus will create a Kids ...
, to a new system dedicated to the UK.
Jennie Ayres, Center Parcs sales and marketing director, said ...
11 Dec 2003
| by Philip Smith,
LONDON - The Mobile Marketing Association has launched its first comprehensive code of conduct...in view of the fast-changing mobile marketplace.
"Three years ago, we were talking about text-marketing, now the industry is taking about a bigger topic: mobile marketing," he added.
Becker concluded: "For the first time the industry has a comprehensive, user-friendly code which we hope marketers ...
03 Dec 2003
| by Emily Booth,
reputation for impressive technological developments," said Richard Hudson, e-commerce and direct marketing ...
02 Dec 2003
| by Emily Booth,
marketing programme....Airways Holidays will implement its own custom-built affiliate marketing channel to manage and grow ...
generated through the affiliate marketing programme and let British Airways Holidays evaluate the true ...
01 Dec 2003
| by John Owen, planning director of Dare Digital and chairman of the IPA Digital Marketing Group
As we near the end of 2003, digital marketing has reason for good cheer. Investment in the sector
01 Dec 2003
| by Philip Smith
, but the battle to target the young male market seems to be less adversarial....this market.
"Digital media is becoming more important as a communications channel, though execution ...
continues: "The key to digital marketing appears to be originality, especially in the FMCG sector. FMCG ...
, then digital marketing has huge potential because it is interactive for the consumer and highly accountable ...
01 Dec 2003
| by Charlotte Goddard
market that the digital download service has made its own since 2000....digital music," comments Amanda Anthony, business marketing manager at MSN. "We are convinced that, just ...
The internet is alive with the sound of music. The sheer amount of activity in the download market makes other digital sectors - even the hotly contested search space - look positively slack. Convinced ...
01 Dec 2003
| by Emily Booth
of retail human resources at HMV.
There is clearly a market for corporate recruitment sites. According ...
of marketing at Jobsite. Looking after a CV database is increasingly being done in-house and the internet ...
then direct applicants straight to their dedicated web sites. "We have the marketing muscle to build a site ...
01 Dec 2003
subscribers.
AKQA, MSN's lead digital-marketing agency, developed the new format.
Amanda Anthony, digital marketing manager at MSN.co.uk, said: "Our objective was to combine great design, targeted information ...