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Anchor backs £5m ad campaign with website launch

The website , designed and built by marketing agency BD Network, features the cartoon cow stars of the TV campaign, created by advertising agency Clemmow Hornby Inge. It is aimed at mothers with children and features content including money-off vouchers, a colouring-in section, screensaver and a "spot ...

Center Parcs looks to improve brand experience online

, manage and maintain as a marketing tool. In the next phase of development, Nucleus will create a Kids ... , to a new system dedicated to the UK. Jennie Ayres, Center Parcs sales and marketing director, said ...

MMA launches code of conduct for the mobile industry

LONDON - The Mobile Marketing Association has launched its first comprehensive code of conduct...in view of the fast-changing mobile marketplace. "Three years ago, we were talking about text-marketing, now the industry is taking about a bigger topic: mobile marketing," he added. Becker concluded: "For the first time the industry has a comprehensive, user-friendly code which we hope marketers ...

BMW to generate more sales leads with relaunched site

reputation for impressive technological developments," said Richard Hudson, e-commerce and direct marketing ...

BA Holidays to build affiliate marketing with Be Free

marketing programme....Airways Holidays will implement its own custom-built affiliate marketing channel to manage and grow ... generated through the affiliate marketing programme and let British Airways Holidays evaluate the true ...

OWEN ON DIGITAL MEDIA: Higher investment lets sites deck the web with creativity

As we near the end of 2003, digital marketing has reason for good cheer. Investment in the sector

ANALYSIS: Digital appeals to young men

, but the battle to target the young male market seems to be less adversarial....this market. "Digital media is becoming more important as a communications channel, though execution ... continues: "The key to digital marketing appears to be originality, especially in the FMCG sector. FMCG ... , then digital marketing has huge potential because it is interactive for the consumer and highly accountable ...

DIGITAL MUSIC: 220,000 track mind

market that the digital download service has made its own since 2000....digital music," comments Amanda Anthony, business marketing manager at MSN. "We are convinced that, just ... The internet is alive with the sound of music. The sheer amount of activity in the download market makes other digital sectors - even the hotly contested search space - look positively slack. Convinced ...

RECRUITMENT: Straight to the job market

of retail human resources at HMV. There is clearly a market for corporate recruitment sites. According ... of marketing at Jobsite. Looking after a CV database is increasingly being done in-house and the internet ... then direct applicants straight to their dedicated web sites. "We have the marketing muscle to build a site ...

MSN unveils members-only newsletter

subscribers. AKQA, MSN's lead digital-marketing agency, developed the new format. Amanda Anthony, digital marketing manager at MSN.co.uk, said: "Our objective was to combine great design, targeted information ...

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