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Jobs | Agency Showcase | Ad creative. As marketers look for more evidence of ROI from their campaigns, and the mantras of 'media neutrality ... marketing. Two reasons make this argument compelling. First, there is still a massive gap between ... , next to TV and radio) and the proportion of marketing budgets being spent to reach them. Second, we ...
-prevalent platforms like SMS and good old WAP. The Cinderella of digital, poor old Wireless Application Protocol ... ) and Shelley didn't pad out To a Skylark to market it as an epic novel. In the same way, firms shouldn't view ...
The new service (www.streetsonline/digital) was launched in partnership with Entertainment UK ... on the site, the digital download results appear alongside the DVD and CD selection. Single tracks cost 99p ... and the Beggars Group. But, EUK is "engaged with all the majors", according to head of digital Paul Zimmerman. He ...
Digital agency Soup created the online push, based on the Abbott Mead Vickers BBDO ad campaign with the 'quote me happy' strapline. Banners and buttons have quotation marks that morph into icons relating ... .thisismoney.com). Harvest Digital did online planning and buying. "It is usually hard to get the balance right between ...
is transcription," points out Vanessa Torres, senior marketing manager for digital writing at Logitech. "People ... their marketing spend more precisely, those companies able to help them achieve this by pinpointing customer ... student market - they're older boys' toys." Aside from selling the gadgets themselves, Capper suggests ...
The FMCG giant ran recruitment ads on TopDogJobs (www.topdogjobs.co.uk) advertising posts in the Ketchup Police. The ads by digital agency swamp led users to a microsite (www.heinzketchup.co.uk/police) outlining the roles and encouraging readers to email for more details. The identity of the three ...
Ailing digital music site MP3.com, owned by Vivendi Universal Net USA, was bought by media company CNET, so it probably had a better month than it was expecting. CNET plans to develop the site into an information source for digital music. Mobile phone operator mmO2 had a good one as well, reporting its first ...
of the seasonal boom by concentrating their promotional and marketing activity around the last months of the year ... of December," he adds. The firm is currently running a half-price promotion on a digital camera, which is also ... was to continue it would jeopardise the service we offer." IWantOneOfThose.com used the strike as a marketing ...
The BeautyLive site (beauty live.msn.co.uk) was developed by MSN and digital agency Textuel\La Mine, part of the TBWA group. It aims to drive people to L'Oreal's web sites. The web site features links contained within editorial on subjects that range from beauty secrets to the art of attraction ...
of the easiest ways of signing up for the credit card and supporting the BHF." Harvest Digital designed ...
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