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Jobs | Agency Showcase | Ad creativePampers.com will be promoted by Microsoft's portal in the UK, Germany and Sweden and get access to the 29.7 million monthly users of MSN in those territories. Chris Gale, P&G UK interactive marketing manager, said: "P&G is highly focused to constantly find new intelligent ways to meet our consumers' needs ...
, but the battle to target the young male market seems to be less adversarial....this market. "Digital media is becoming more important as a communications channel, though execution ... continues: "The key to digital marketing appears to be originality, especially in the FMCG sector. FMCG ... , then digital marketing has huge potential because it is interactive for the consumer and highly accountable ...
Unilever washing-powder brand Surf is asking consumers to vote to 'save' or 'stain' a celebrity by SMS, phone or internet as part of an integrated campaign.
Online entertainment retailer CD Wow! has entered the female market with the launch of Wow Woman...expertise in offering the best deals to consumers. We have been listening to the market and reacting ... markets. "Let's see how this develops before we consider other products - this is a big step for us," he ... ." Marketing for the launch will be aimed at existing CD Wow! customers, while link-ups with female ...
The BeautyLive site (beauty live.msn.co.uk) was developed by MSN and digital agency Textuel\La Mine, part of the TBWA group. It aims to drive people to L'Oreal's web sites. The web site features links contained within editorial on subjects that range from beauty secrets to the art of attraction ...
The new-look site, designed by Digerati, digital division of ad agency BDH\TBWA, aims to capture customer data with two promos. Visitors can win a holiday in Budapest by completing a quiz and can play 'hunt the bubble moments' to win a hamper of Imperial Leather goodies. Cussons is driving traffic ...
. The advertorial is being marketed via promotional teasers across handbag.com for the duration of the campaign ...
posted. Interactive agency Alchemy Digital created and hosts the site, which uses a content management system it developed. Adrian Tennant, creative director at Alchemy Digital, said: "The site needed ...
LONDON - Online entertainment retailer CD Wow! has announced its first foray into the female market...'s market such as BuyCosmeticsDirect.com , Escentual.co.uk , SupaDrugStore.com and Boots.co.uk . Beauty ... been listening to the market and reacting to our customers' feedback." However, Robinson was cautious about the possibility of moving into other markets in the future. "Let's see how this develops before we ...
LONDON - Petfood manufacturer Butcher's Pet Care is to use online coupons as part of its marketing...is owned and operated by NCH Marketing Services, the voucher redemption company. If you have an opinion ...
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