01 Dec 2003
| by John Owen, planning director of Dare Digital and chairman of the IPA Digital Marketing Group
As we near the end of 2003, digital marketing has reason for good cheer. Investment in the sector
01 Dec 2003
Digital agency Soup created the online push, based on the Abbott Mead Vickers BBDO ad campaign with the 'quote me happy' strapline. Banners and buttons have quotation marks that morph into icons relating ...
.thisismoney.com). Harvest Digital did online planning and buying.
"It is usually hard to get the balance right between ...
01 Dec 2003
| by Emily Booth
of the easiest ways of signing up for the credit card and supporting the BHF."
Harvest Digital designed ...
26 Nov 2003
| by Emily Booth,
with others on the market, in conjunction with the personal finance site Moneysupermarket.com....products on the market and apply online.
The service will sit in the Money Channel with a link from ...
on the email and SMS thank you pages.
"We're always in the market for products and services which add value ...
01 Nov 2003
The campaign, created by Dare Digital with media planning and buying by Starcom Motive, aims ...
ad are driven to a microsite (www.barclaysdestinationuk.com), created by Dare Digital, which points ...
around the world and potential clients in more than 200," commented Frances Brindle, marketing director ...
09 Oct 2003
| by Charlotte Goddard
out Anne Boundford, head of marketing at ANM.
"We are trying to create something that is radically ...
a further marketing campaign at the beginning of 2004, to promote its planned site redesign.
...
09 Oct 2003
| by Charlotte Goddard
haven't really spent any money on marketing this web site," admits Andrews. "When someone joins ...
." IPT has also introduced email marketing, informing members when new information has been entered about ...
.
PayFinder.com isn't generating any revenue, but Andrews feels IPT, which has a strong market ...
09 Oct 2003
| by Emily Booth
opening rate," says Ivan Southall, commercial director at IPT, a direct-marketing services company ...
19 Sep 2003
| by Emily Booth,
The private equity zone, created in-house by FT.com, is accessible at FT.com/PrivateEquity and is sponsored by private-equity house Candover.
The channel will provide news, features and articles about the private-equity market targeted particularly towards European business leaders.
WARL evolution, the full ...
04 Sep 2003
Cadbury Trebor Bassett has appointed digital agency E3 Media to its roster. The account includes..., has chosen digital marketing services agency TBG for online media planning and buying. The aim ...
existing customers and prospects with offers.
PC World has selected GCDM, the digital-marketing division ...
Hilton International has chosen itraffic as its interactive marketing agency, to handle strategic ...