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OWEN ON DIGITAL MEDIA: Higher investment lets sites deck the web with creativity

As we near the end of 2003, digital marketing has reason for good cheer. Investment in the sector

Norwich Union site echoes its TV ads

Digital agency Soup created the online push, based on the Abbott Mead Vickers BBDO ad campaign with the 'quote me happy' strapline. Banners and buttons have quotation marks that morph into icons relating ... .thisismoney.com). Harvest Digital did online planning and buying. "It is usually hard to get the balance right between ...

British Heart Foundation drives take-up of credit card by email

of the easiest ways of signing up for the credit card and supporting the BHF." Harvest Digital designed ...

Lycos teams with Moneysupermarket for finance offer

with others on the market, in conjunction with the personal finance site Moneysupermarket.com....products on the market and apply online. The service will sit in the Money Channel with a link from ... on the email and SMS thank you pages. "We're always in the market for products and services which add value ...

Barclays International targets non-UK workers moving here

The campaign, created by Dare Digital with media planning and buying by Starcom Motive, aims ... ad are driven to a microsite (www.barclaysdestinationuk.com), created by Dare Digital, which points ... around the world and potential clients in more than 200," commented Frances Brindle, marketing director ...

This is Money aims to broaden appeal

out Anne Boundford, head of marketing at ANM. "We are trying to create something that is radically ... a further marketing campaign at the beginning of 2004, to promote its planned site redesign. ...

TRAILBLAZER: Cat among the pigeons

haven't really spent any money on marketing this web site," admits Andrews. "When someone joins ... ." IPT has also introduced email marketing, informing members when new information has been entered about ... . PayFinder.com isn't generating any revenue, but Andrews feels IPT, which has a strong market ...

ANALYSIS: Fighting spoofing at the front line

opening rate," says Ivan Southall, commercial director at IPT, a direct-marketing services company ...

FT.com expands with new channel created by WARL

The private equity zone, created in-house by FT.com, is accessible at FT.com/PrivateEquity and is sponsored by private-equity house Candover. The channel will provide news, features and articles about the private-equity market targeted particularly towards European business leaders. WARL evolution, the full ...

ACCOUNT WINS

Cadbury Trebor Bassett has appointed digital agency E3 Media to its roster. The account includes..., has chosen digital marketing services agency TBG for online media planning and buying. The aim ... existing customers and prospects with offers. PC World has selected GCDM, the digital-marketing division ... Hilton International has chosen itraffic as its interactive marketing agency, to handle strategic ...

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