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Wow! expands with female beauty site

Online entertainment retailer CD Wow! has entered the female market with the launch of Wow Woman...expertise in offering the best deals to consumers. We have been listening to the market and reacting ... markets. "Let's see how this develops before we consider other products - this is a big step for us," he ... ." Marketing for the launch will be aimed at existing CD Wow! customers, while link-ups with female ...

Good month/bad month

Ailing digital music site MP3.com, owned by Vivendi Universal Net USA, was bought by media company CNET, so it probably had a better month than it was expecting. CNET plans to develop the site into an information source for digital music. Mobile phone operator mmO2 had a good one as well, reporting its first ...

SECTOR CHECKER: Levi's makes its giant 'brand edifice of cool' work online

: "Other products on the market are better quality. How can we compete?" Cue Levi-Strauss, perhaps ... Kamen and the 'Drugstore Girl' ad) and its quirky hipness (Flat Eric), its marketing folks have pushed ... quite watchable ones). Instead, it's left in an obscure corner for marketing nerds like me to discover ...

Gerald Ratner returns to jewellery with online venture

The GeraldOnline website sells branded watches and gold and silver jewellery, including diamond jewellery, aimed at the upper end of the UK mass market in the 18-35 age range. It will initially offers ... to the mass-market jewellers. GeraldOnline has a services agreement with national jewellery retailer ...

CREATIVE REVIEW: Paul Banham, creative director, itraffic

seasoned interactive marketing agency, itraffic currently develops excellent creative solutions," says

Reebok runs online only ad campaign

. Rebecca Fitch, European account manager at Outrider/Mediaedge:cia, said: "This digital only campaign is a first for Reebok, which is a testimony not only to the success of our previous digital campaigns ...

CD Wow! launches women's beauty and jewellery site

LONDON - Online entertainment retailer CD Wow! has announced its first foray into the female market...'s market such as BuyCosmeticsDirect.com , Escentual.co.uk , SupaDrugStore.com and Boots.co.uk . Beauty ... been listening to the market and reacting to our customers' feedback." However, Robinson was cautious about the possibility of moving into other markets in the future. "Let's see how this develops before we ...

Levi's beefs up its European presence

information," said Helen Venge, digital marketing manager at Levi's Europe. "We're happy the site is doing ... 's digital marketing agency, developed the site, while Neoworks re-engineered the brand's product catalogue ... ." New areas on the site push Levi's Vintage Clothing and its Digital Arts Award, which invites art ...

Full Circle provides bespoke content

The site (www.fullcircleuk.com), designed by digital production company Push Media, contains six different ambient environments: the Pub, Park, Cafe, Home, Roof Terrace and the Studio. Each month, the site will feature news and reviews on the latest films, DVDs and albums. There will also be some ...

Reebok runs European ad campaign exclusively online

at Outrider/Mediaedge:cia, said: "This digital-only campaign is a first for Reebok, which is a testimony not only to the success of our previous digital campaigns but also to the medium. At the heart ...

 

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