British Heart Foundation drives take-up of credit card by email
01 Dec 2003 | by Emily Booth
of the easiest ways of signing up for the credit card and supporting the BHF." Harvest Digital designed ...
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Jobs | Agency Showcase | Ad creativeMMA launches code of conduct for the mobile industry
11 Dec 2003 | by Philip Smith,
LONDON - The Mobile Marketing Association has launched its first comprehensive code of conduct...in view of the fast-changing mobile marketplace. "Three years ago, we were talking about text-marketing, now the industry is taking about a bigger topic: mobile marketing," he added. Becker concluded: "For the first time the industry has a comprehensive, user-friendly code which we hope marketers ...
Passport Service uses travel websites for awareness ads
12 Nov 2003 | by Charlotte Goddard,
, director of marketing and communications at the UK Passport Service, said. If you have an opinion ...
ANALYSIS: Campaigners back digital activity
01 Nov 2003 | by Emily Booth
Digital has transformed campaigning. In the age of the Flash mob, where pranksters alert...Campaigning bodies such as Greenpeace are using digital to spur response. The charity has ... products (see www.greenpeace.org.uk). So, what are the benefits of digital? "Online campaigning has ... , Controlarms.org, fill in their details and upload a photo or self-portrait. "Digital is helpful where we ...
CREATIVE REVIEW: Paul Banham, creative director, itraffic
01 Nov 2003
seasoned interactive marketing agency, itraffic currently develops excellent creative solutions," says
David Clulow redesigns site to match high street stores
17 Oct 2003 | by Emily Booth,
Alchemy Digital created and hosts the site. The site uses a content management system developed ... director at Alchemy Digital, said. "The site needed to match the excitement of the stores." If you have ...
Breast cancer charity unveils revamped site
09 Oct 2003
.wearitpink.co.uk) with a viral marketing promotion....the marketing initiative had been in promoting the site. ...
Charity for the deaf raises online profile
09 Oct 2003
Dontlosethemusic.com, created by digital agency Moonfish and launched last month, contains 'safe listening' advice to reduce the risk of permanent hearing damage. There are also quotes from celebrities ... marketing with three means of entering the competition: a high score in the game, sending the game to two ...
Students targeted online with fire safety campaign
09 Oct 2003 | by Charlotte Goddard
The aim is to raise awareness of smoke alarm maintenance by contrasting the everyday things people forget with the potentially fatal consequences of failing to check smoke alarm batteries. Digital ... of the main at-risk groups," said Claire Procter, publicity and marketing officer at the Office of the Deputy ...
Cancer Research UK targets legacy givers
09 Oct 2003 | by Emily Booth
Digital agency DNA developed the site (www.cancerresearchuk.org/legacies), which is part of the charity's strategy to increase the number of legacies left by people and keep supporters informed of how this helps fund its work. Targeted at the over-55s, the site focuses on accessibility, with larger text ...
