LONDON - The Mobile Marketing Association has launched its first comprehensive code of conduct...in view of the fast-changing mobile marketplace.
"Three years ago, we were talking about text-marketing, now the industry is taking about a bigger topic: mobile marketing," he added.
Becker concluded: "For the first time the industry has a comprehensive, user-friendly code which we hope marketers ...
the Royal Mail-sponsored Best Integrated Campaign award (campaign through Dare Digital); and Ladbrokes Gran ...
, which recognises individuals or corporations who have done the digital industry the best favours over ...
and Shakespear's Sister, and Ailsa McKnight, head of marketing and channel strategy at Camelot Interactive ...
01 Dec 2003
| by Charlotte Goddard, features editor, Revolution
-prevalent platforms like SMS and good old WAP.
The Cinderella of digital, poor old Wireless Application Protocol ...
) and Shelley didn't pad out To a Skylark to market it as an epic novel. In the same way, firms shouldn't view ...
is transcription," points out Vanessa Torres, senior marketing manager for digital writing at Logitech.
"People ...
their marketing spend more precisely, those companies able to help them achieve this by pinpointing customer ...
student market - they're older boys' toys."
Aside from selling the gadgets themselves, Capper suggests ...
, vice-president of all-iances and marketing at mobile technology firm Bango.net, says users can now ...
.
This view is shared by Robert Wilson, marketing director at mobile health information service HealthAmigo ...
."
So what does work? Entertainment and purely functional services have both found market share ...
01 Dec 2003
| by Hugh Griffiths, head of data products O2, hugh.griffiths@O2.com
to understand the size and speed of growth of the market. Mobile networks have been working with ELSPA ...
of functionality that will start becoming available on mass-market devices in future. There is a 3D graphics screen ...
01 Dec 2003
| by Lars Becker, chief executive officer at Flytxt
of the market made texting across networks impossible. Now, US consumers can do it, but educating them ...
of the pond, are keen to enjoy the same success in the US. We encourage UK marketers to talk ...
LONDON - O2 has joined the race to grab a slice of the music download market with the launch...device the O2 Digital Music Player, via their mobile handset. O2 has partnered with record labels BMG ...
of 2004.
The O2 Digital Music Player is priced at £99.99 until the end of the year, and is being sold ...
Thexton, chief marketing and data officer at mmO2, said.
"In the fixed broadband space, we have seen ...
Digital has transformed campaigning. In the age of the Flash mob, where pranksters alert...Campaigning bodies such as Greenpeace are using digital to spur response.
The charity has ...
products (see www.greenpeace.org.uk).
So, what are the benefits of digital?
"Online campaigning has ...
, Controlarms.org, fill in their details and upload a photo or self-portrait.
"Digital is helpful where we ...