01 Dec 2003
| by Emily Booth,
the Royal Mail-sponsored Best Integrated Campaign award (campaign through Dare Digital); and Ladbrokes Gran ...
, which recognises individuals or corporations who have done the digital industry the best favours over ...
and Shakespear's Sister, and Ailsa McKnight, head of marketing and channel strategy at Camelot Interactive ...
01 Nov 2003
| by Philip Smith
Ryan, marketing director of sports network Rivals.net, which hosts sports and club-oriented communities ...
're not stupid," she adds.
Justin Kirby, managing director of viral and buzz-marketing agency DMC, says the value of chatrooms to marketers is often asked by clients. "There was a time when we used to speak ...
01 Nov 2003
| by Charlotte Goddard
. "Consumers see two pages of disclosure before they download our software, says Scott Eagle, chief marketing ...
23 Sep 2003
| by Charlotte Goddard,
LONDON - The British Web Design and Marketing Association has launched a working group...for the working group and usability and accessibility consultant for digital design company Nomensa, said.
"We ...
01 Jul 2003
| by Charlotte Goddard
marketing, which aims to target families with children aged under 15, has been created by digital ...
of Waterscape and former marketing director of Monster. co.uk, said: "Some 50 per cent of the UK population live ...
.net.
Waterscape is also carrying out keyword marketing around leisure and tourism terms.
...
01 May 2003
| by Colin Grimshaw
HP Invent, formed by the HP/Compaq merger, is chasing the competition with digital at the heart...and how relevant is digital in the marketing mix?
"You will see a rational mix of the two objectives ...
vehicles, including digital." In the UK online activity accounts for 15 per cent of HP's marketing budget ...
Modem Media has been appointed to manage digital marketing and brand communications across all four ...
01 May 2003
| by Philip Smith, the editor of Revolution
Just as Amazon.com has been credited with being at the birth of affiliate marketing, so PC...months, from O2 to T-Mobile, digital channels seem to be effective when solving one of marketing's more ...
taken some time out this month to draw up a tips list to help digital marketers get more out of online ...
business' marketing budget here.
Which gives us another poser - is a virtual brand easier to rebrand than ...
01 Apr 2003
.
Sandra Doyle, senior marketing manager for Home Servicing at British Gas, said: "By including repair ...
21 Feb 2003
| by Emily Booth,
consumer titles; and a direct mail piece targeting over 1m.
Sandra Doyle, senior marketing manager ...
01 Feb 2003
| by CHARLOTTE GODDARD
Fibonacci's desktop wall charts let fans interact with sporting events and in turn help marketers...the application received 23,000 downloads during the tournament, despite a complete lack of marketing activity ...
be 'owned' by a sponsor and so are "viable and attractive to marketers".
It can brand the application ...
or site links relating to the wall chart's subject." He believes the applications will aid firms in market ...