12 Dec 2003
| by Emily Booth,
, manage and maintain as a marketing tool.
In the next phase of development, Nucleus will create a Kids ...
, to a new system dedicated to the UK.
Jennie Ayres, Center Parcs sales and marketing director, said ...
02 Dec 2003
| by Emily Booth,
marketing programme....Airways Holidays will implement its own custom-built affiliate marketing channel to manage and grow ...
generated through the affiliate marketing programme and let British Airways Holidays evaluate the true ...
01 Dec 2003
Airline Lufthansa is running online ads to raise awareness of its digital-booking system as part...Created, planned and bought by digital agency Profero, the campaign aims to inform users of Lufthansa's destinations. It launched at the start of November with banners, interactive Flash ...
," said Cara Grant, marketing communications manager at Lufthansa. "It is great to be able to trace ...
01 Dec 2003
IPT is a supplier of email marketing data and services, with brands such as MyOffers and OK...the emails broadcast by EmailBureau soar to more than 80 million, online marketers fought back against ...
. The loans and credit-card market, a traditional big DM user, is using email more. Open rates are a healthy ...
'll be looking at how improved processes and technology are keeping email marketers one step ahead of the junk ...
01 Dec 2003
| by Emily Booth
Background: This summer, low-cost airline Monarch Scheduled used email marketing for the first ...
had run an off-line direct marketing push in February and email marketing was the logical next step ...
Clark, digital manager at full-service agency Milton Bayer, which developed the campaign. "It's about ...
01 Dec 2003
, director of marketing and communications at the UK Passport Service, said: "The campaign is designed ...
12 Nov 2003
| by Charlotte Goddard,
, director of marketing and communications at the UK Passport Service, said.
If you have an opinion ...
05 Nov 2003
| by Emily Booth,
designed and structured to encourage this growth.
Ruth Connor, director of sales and marketing at Butlins ...
-house team by the recruitment of Sarah Owen, former online marketing manager at easyJet, as internet marketing manager. Owen will be responsible for all site content and promotion.
DesignUK designed ...
01 Nov 2003
British Airways is including a viral game in its digital marketing strategy for the first time....-to-nose aircraft.
Prizes for top-scorers include a Sony plasma WEGA TV and DVD player, digital cameras and BA ...
marketing, said: "We want to tell as many people as possible of BA's involvement in Rugby World Cup 2003 ...
01 Nov 2003
of sales and marketing for UK business....Mott, formerly UK marketing manager at EasyJet, will deliver traffic and sales performance, boost customer retention and conversion, and drive the UK business.
John Ryan (above) becomes director of hotel product, with more than 17 years' experience in senior sales and marketing roles. ...