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BA uses viral game in Rugby World Cup sponsorship

LONDON - British Airways is including a viral game as part of its digital marketing strategy...the most points include: a Sony plasma WEGA television and DVD player; digital cameras; and British Airways ... 's UK and Ireland marketing, said: "We wanted to tell as many people as possible about BA's involvement ...

Quickbrew gives students the chance to dish the dirt

The campaign, which launches today, has been created by digital agency Glue London. A microsite ... . They can then email the page on to four friends with the chance to enter a competition to win a digital ... by Glue London, which launches on October 1. The digital activity has been designed to support offline ...

Freeserve offers freedom of choice with advice line

advice line for users who are confused about how internet services are being marketed....product." The advice line will be backed by TV advertising and other marketing initiatives highlighting ...

Virgin revamps drinks extranet through Studio Soup

its global extranet aimed at marketers....The site, which goes live next month, is being developed by digital communications agency Studio Soup following a three-way pitch. It is aimed at Virgin Drinks' worldwide franchises, and will contain marketing and brand-related material. It aims to act as a central point where franchises can learn ...

Mazda goes online to reach thirtysomething men

LONDON - Mazda has returned to online viral marketing to support the launch of the new addition...is in everyday situations -- with a twist." Digital Media Communications is planning, seeding and tracking ...

Push to make sites more accessible for disabled users

LONDON - The British Web Design and Marketing Association has launched a working group...for the working group and usability and accessibility consultant for digital design company Nomensa, said. "We ...

Kodak brings Ofoto online digital developing to UK

LONDON - Ofoto, a wholly owned subsidiary of Eastman Kodak, is expanding its online digital photo...of their digital images from any brand of digital camera. Features include online photo albums that can ... the launch, Ofoto will showcase a digital photographic exhibition, capturing a 'Week in the Life' of a number ...

FT.com expands with new channel created by WARL

The private equity zone, created in-house by FT.com, is accessible at FT.com/PrivateEquity and is sponsored by private-equity house Candover. The channel will provide news, features and articles about the private-equity market targeted particularly towards European business leaders. WARL evolution, the full ...

Beech2 designs first dedicated careers site for HMV

by new-media agency Beech2, the digital arm of BDS Beechwood.

Telegraph.co.uk teams up with Savoy for promotion

of the promotion beyond the existing Telegraph.co.uk user base. Eliot Damon, internet marketing manager for the Savoy Group, said: "Telegraph.co.uk readers are a very important market and our organisations share many ...

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