30 Sep 2003
| by Emily Booth,
LONDON - British Airways is including a viral game as part of its digital marketing strategy...the most points include: a Sony plasma WEGA television and DVD player; digital cameras; and British Airways ...
's UK and Ireland marketing, said: "We wanted to tell as many people as possible about BA's involvement ...
29 Sep 2003
| by Charlotte Goddard,
The campaign, which launches today, has been created by digital agency Glue London. A microsite ...
.
They can then email the page on to four friends with the chance to enter a competition to win a digital ...
by Glue London, which launches on October 1.
The digital activity has been designed to support offline ...
26 Sep 2003
| by Philip Smith,
advice line for users who are confused about how internet services are being marketed....product."
The advice line will be backed by TV advertising and other marketing initiatives highlighting ...
25 Sep 2003
| by Charlotte Goddard,
its global extranet aimed at marketers....The site, which goes live next month, is being developed by digital communications agency Studio Soup following a three-way pitch.
It is aimed at Virgin Drinks' worldwide franchises, and will contain marketing and brand-related material. It aims to act as a central point where franchises can learn ...
24 Sep 2003
| by Philip Smith,
LONDON - Mazda has returned to online viral marketing to support the launch of the new addition...is in everyday situations -- with a twist."
Digital Media Communications is planning, seeding and tracking ...
23 Sep 2003
| by Charlotte Goddard,
LONDON - The British Web Design and Marketing Association has launched a working group...for the working group and usability and accessibility consultant for digital design company Nomensa, said.
"We ...
22 Sep 2003
| by Emily Booth,
LONDON - Ofoto, a wholly owned subsidiary of Eastman Kodak, is expanding its online digital photo...of their digital images from any brand of digital camera.
Features include online photo albums that can ...
the launch, Ofoto will showcase a digital photographic exhibition, capturing a 'Week in the Life' of a number ...
19 Sep 2003
| by Emily Booth,
The private equity zone, created in-house by FT.com, is accessible at FT.com/PrivateEquity and is sponsored by private-equity house Candover.
The channel will provide news, features and articles about the private-equity market targeted particularly towards European business leaders.
WARL evolution, the full ...
17 Sep 2003
| by Emily Booth,
by new-media agency Beech2, the digital arm of BDS Beechwood.
16 Sep 2003
| by Emily Booth,
of the promotion beyond the existing Telegraph.co.uk user base.
Eliot Damon, internet marketing manager for the Savoy Group, said: "Telegraph.co.uk readers are a very important market and our organisations share many ...