22 Dec 2004
| by Emma Rigby,
-the-line to promote the brand and to support below-the-line direct marketing, which will drive sales.
He added: "We ...
22 Dec 2004
| by John Owen, planning director of digital agency dare and chairman of the IPA Digital Marketing Group
us a clear pointer to a couple of the secrets of success in this increasingly cluttered marketing ...
communications.
But this, in itself, doesn't distinguish O2 from the rest. Multi-channel marketing, including ...
. Others must surely now follow their example, which, of course, can only be good news for digital ...
22 Dec 2004
| by Philip Buxton
integrated campaigns, accessibility, email marketing, web analytics and creativity topped the agenda...such as Joe Sikorsky, direct and digital marketing manager of BA UK Ireland - who spoke about integrating ...
Howell, RNIB digital policy development manager, advised marketers to consider the potential disabilities ...
Turner, UK marketing director of Wanadoo, had first treated attendees - including marketers from HSBC, BT ...
22 Dec 2004
Has there been a better time to be working with digital media? As we are on the cusp of a new year...better is that this growth and evolution of the market has not stifled some of the things that digital ...
of marketing disciplines and ideas has started to grow up online.
From affiliate marketing to email to search ...
advertising and marketing plans online, but they can test and tweak, and drop the stuff that doesn't work ...
22 Dec 2004
| by Emma Rigby
Online ad-spend could overtake radio marketing budgets by the year end if it continues to grow...."
Becky Moffat, head of digital marketing at Abbey, said it uses the most relevant call ...
users listening to digital radio over the internet, there may be an opportunity for the two media to see ...
, there are clear marketing opportunities.
EasyJet launched a £3 million UK campaign in November to rebrand its ...
22 Dec 2004
Orange eCRM Programme
Client: Orange
Agency: Fullsix/Poke
Orange rolled out its CRM programme of targeted marketing communications to 120,000 customers in April. The campaign built ...
example of digital used to inform people on an ongoing basis. Judges looked for innovation and impact ...
22 Dec 2004
20% Answering emails - Keeping everyone up to date in the organisation is essential.
20% Meetings - I began at the start of October from Avago Channel 181 digital satellite, so I'm spending a lot of time meeting people.
15% Strategy - We're reviewing new interactive opportunities for ITV. The aim ...
22 Dec 2004
to persuade marketers to spend more of their budgets online....The body has worked with a number of digital agencies to produce the work, which starts ...
run since January and includes ads from above-the-line agency Masius, a series of marketing guides ...
the hearts and minds of the marketing community as part of a bigger vision to show the potential of online ...
22 Dec 2004
| by Philip Buxton
Swedish vodka brand Absolut is conducting a major, interactive campaign for its first pre-mix offshoot, Absolut Cut.
22 Dec 2004
| by Jon Williams, interactive creative director, Publicis Dialog
The way in which consumers relate to brands has fundamentally and irreversibly altered. The consumer-driven, bottom-up nature of the internet originally effected this change, but it has now permeated all levels and channels of communication. Content is no longer the only king - context is the single...
