22 Dec 2004
. As the Army's marketing team took a gong for a successful campaign, Carr said that, if you want a difficult
22 Dec 2004
to join Five Interactive, the digital arm, as account controller. Now in charge of "red button revenue ...
commercial rival as well as an iTV partner.
Simon White, TV group head at direct-marketing agency WWAV Rapp ...
an interesting tack as to the kind of marketing money it hopes to attract to this new channel. Letzer is clear ...
22 Dec 2004
| by Emma Rigby
: Smartlings is the first work by digital agency Mook for DaimlerChrysler. The agency won the project ...
, head of marketing UK Ireland at smart, said: "Innovation is one of smart's core brand values and we ...
22 Dec 2004
users. Keep them there and a brand can fulfil its marketing ambitions.
Content should be as inviting and retentive as a Venus flytrap. A content management system (CMS) helps marketers to organise material ...
't always be necessary to have a full-blown CMS system. Marketers need to publish content that users ...
22 Dec 2004
The service, accessible for free by Sky Digital's 7.4m subscribers, now features more video and original editorial content, according to the broadcaster.
The relaunch is an attempt to boost the digital platform's usability and appeal. Changes include a video-based front page with a schedule of short ...
22 Dec 2004
| by Emma Rigby
Users can click through to maxfactor.co.uk for information.
The deal is the first time that Max Factor has launched a web promotion, according to online media agency Starcom Digital, which worked with Zed Media on the project.
A competition via a partnership with Clairol's nice 'n easy range offers ...
22 Dec 2004
| by Emma Rigby
The brand launched the push after research discovered staff spend an average of seven minutes eating at their desk. It is inviting the public to enter a film no longer than seven minutes on the theme of 'Go!'.
The site (www.heinz.co.uk/ soupcupshorts), developed by digital agency swamp, lets visitors ...
22 Dec 2004
: Skive Creative/Mediaedge: CIA Digital
...
22 Dec 2004
Company
Agency: Rare Digital
SHORTLISTED
Travelocity
Client: Travelocity
Agency: dare
...
22 Dec 2004
are now redeemed online.
CRITERIA
Judges looked for the best use of the web or other digital media ...