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Clearasil For Men targets older teens

Created by interactive agency Carlson Digital, the site (www. clearasilformen.co.uk) aims ... routine." Ginne Rowe, Carlson Digital account director, added: "This is a fun site with a wicked sense of humour. It integrates our field marketing activity, 'Pin-ups on Parade' UK Tour, showing off the best ...

Procter & Gamble pushes key beauty brands on iVillage.co.uk

Users can click through to maxfactor.co.uk for information. The deal is the first time that Max Factor has launched a web promotion, according to online media agency Starcom Digital, which worked with Zed Media on the project. A competition via a partnership with Clairol's nice 'n easy range offers ...

Nivea invests in 'first brand push' online

future. Samantha Wright, marketing manager for Beiersdorf, which owns Nivea, said: "The film appeals ...

Lever Faberge opens Lynx creative portal

system." The portals were developed by digital agency Dare, also behind the Lynx Pulse online campaign ...

Medictra to offer medical info online

Interactive Prospect Targeting, the digital direct-marketing firm, created the site and will use the same data-capture techniques as its salary comparison web site Payfinder.com (see Revolution, October ... . It will revolutionise the marketing opportunities for the pharmaceutical industry." ...

Alldays runs online push with Figleaves

customers can win £350 of Figleaves lingerie. Chris Gale, interactive marketing manager at P G, said ... to the consumer's experience instore." Simon Anderson, managing partner at agency Unique Digital, which did ...

Mates unveils website in hunt for UK's ultimate pleasure

promoted the URL and the text number for the competition. Stephanie Surrey, head of marketing at Mates ... -at-their-desk-in-their-lunch-hour market. The idea behind the website is to be cheeky, fun and capture the energy of the brand." If you ...

Elastoplast uses England's Johnson for interactive game

online games." Digital agency Skive Creative worked in partnership with communications Mercier Gray ... campaigns and games for the sports market need to satisfy a range of enthusiasts. Targeting the sports market requires a unique balance of creativity as well as a strong competitive element." If you have ...

The Revolution Awards 2004: Best integrated marketing campaign

,000 for CLIC. CRITERIA The judges looked for successful integration of digital campaigns with offline marketing, such as above-the-line advertising, direct marketing or sales promotion COMMENDED Magnum 7 ...

Teen Web Sites: Tap into the teen market

form of marketing machine, which uses the site as a gateway into teenage minds for the benefit of big ... developed relations with brands, and changed into a marketing company doing research and marketing strategy ... that, following the "horrific recession", the survivors are "proper businesses, marketed sensibly ...

 

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