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More Th>n TV ad drive aims to push online enquiries

-the-line to promote the brand and to support below-the-line direct marketing, which will drive sales. He added: "We ...

Moving on up: Appointment at Visa International

in the London office. He will be responsible for developing and marketing the full range of Visa Commercial

Nectar starts user surveys for brands

brochure, which has been adapted by the Marketing Innovation Group using Flash. "Brochures work offline ...

Insurance: Insurers explore the power of digital

- there would appear to be a ready market for insurers investigating the web. But there are challenges. While online is a good place to research prices and marketers are good at enticing users to get a quote through ... and converting quotes to sales a key issue: how do marketers prevent users, after they've got a free quote ...

News Analysis: Agencies attract new investors

things digital, the changes appear to be producing a more - rather than less - complex landscape....of the increased spend on interactive marketing. Jamie Galloway, director of digital media at the COI, comments ... and organising digital divisions. Interactive marketing impinges on all of the traditional marketing disciplines ... view digital as chiefly a direct marketing tool and organise it accordingly. Others retain it as a ...

Direct Line boosts web spend to £7m

Direct Line Insurance plans to up web marketing spend by 50 per cent to £7 million next year....The brand said it was looking at how the new money will be spent, but is committed to pouring more media spend online. Currently, half of Direct Line's budget is allocated to search marketing, with the rest going on partnership deals with insurance sites and affiliates. But, Justin Skinner, marketing ...

Barclays in prize game through ATMs

Premiership match if their slip has a winning number. They then call a hotline to claim. Digital gency Dare ...

Bradford & Bingley debuts e-account

by an integrated marketing campaign. "It is the first time we've done something like this," said Russell Gould ... . Its web-marketing push runs alongside press advertising and links with Moneysupermarket, but limited search-engine marketing. "We think the rate really speaks for itself," said Gould. Antony Lupton, B B ...

Agency Republic wins share of Egg direct response task

amount of digital work....The bank, which has a total annual marketing budget of £40m-£50m and is reported to have spent £6m ... through agency selection group AAR to find an agency with digital skills to meet its direct needs ... communications at Egg, said: "It is an important time for Egg with the financial market place becoming ...

Financial Times launches interactive guide to website

tracking and email news alerts are explained further. Gill Hart, EMEA marketing director ... .com in depth." David Hopper, technical architect at Incline who managed the project, said: "As a marketing ...

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