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Absolut embarks on major digital drive

Swedish vodka brand Absolut is conducting a major, interactive campaign for its first pre-mix offshoot, Absolut Cut.

Creative review: Ben Clapp creative director, Tribal DDB

. "As video content becomes less intrusive to stream, there comes a time when many digital agencies...graces us with a group of digital characters watching their streaming TV ad. "This is not TV," they say ... to digital. If you look closely, you'll see the characters appear in the TV ad. Which came first? The chicken ... . 4. SOMEONE TO TURN TO - NSPCC/Agency.com Finally, some digital advertising to please the purists ...

Carling goes live with Bluetooth first

Carling is pioneering a Bluetooth-enabled mobile marketing technique to promote both its brand...in the UK. Nicola Young, head of direct marketing at Carling, said: "We are excited about the future ...

Heinz launches film competition online

The brand launched the push after research discovered staff spend an average of seven minutes eating at their desk. It is inviting the public to enter a film no longer than seven minutes on the theme of 'Go!'. The site (www.heinz.co.uk/ soupcupshorts), developed by digital agency swamp, lets visitors ...

Heinz embarks on £10m Soup push

by digital agency swamp, marking the 12th site it has built for the brand. Online marketing developed ... -store activity, TV and press ads. Swamp is also planning an SEO push. Dan Ince, acting marketing manager ... crucial part of the Heinz Soup marketing campaign. We also feel the creative and media placement ...

Johnnie Walker Green Label launch backed by global site

The launch of the Johnnie Walker Green Label -- only the fifth label to be launched by the brand in 200 years -- will be supported by online advertising and email marketing. The website invites users to take an interactive journey online, where users can find out about Green Label's four signature ...

Tetley unveils site by Dare to back herbal teas

. This is the first time the company has used digital media to introduce a new product....conscious and very receptive to the internet, according to digital agency Dare, which developed the site ... , said: "We know from research that our target market actively likes to seek out information, rather than ... , the marketing manager at Tetley, said: "Dare has created a visually stunning site that is packed ...

Birds Eye website relaunches with healthy food message

. The UK frozen food market, excluding ice cream, is currently worth £3.7bn, according to the company ...

BT and Lastminute join forces for restaurant bookings

.com's leadership in the lifestyle market -- aimed at both business and consumers." Brent Hoberman, CEO ... route to market." If you have an opinion on this or any other issue raised on Brand Republic, join ...

Heinz takes 'superbean' campaign online with Swamp

£100,000 digital campaign including a new website and online advertising....The company's incumbent digital agency Swamp has created a new site , which will feature ads from the TV campaign, created by Leo Burnett and promoting the rebrand, as well spoof out-takes. It will also show ads from all of Heinz's previous baked beans campaigns. The online media push, which was also ...

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