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No-frills airline ThomsonFly uses online creative on TV

Digital marketing agency Tribal DDB has produced its first TV ad for ThomsonFly from an idea ... advertising. "The overall marketing object for the campaign was to drive people to the ThomsonFly website ... customers who aren't in a position to click and book at that specific moment." James Masey, marketing ...

Virgin Atlantic appoints Conchango for website revamp

-commerce at Virgin Atlantic, said: "With a growing proportion of the global population on the web, this market has ... needs, providing convenient and easy-to-use services. "Recognising the online market as a key growth ...

Kelkoo signs pan-European partnership with Google

-president of marketing and business development at Kelkoo, said. "Google AdSense also enables us to offer our visitors ...

BBC pushes digital radio take-up with 1Xtra microsite

of the benefits of DAB digital radio....to drive listeners to digital radio. 1Xtra forms part of the BBC's digital broadcasting portfolio and is available through DAB radio, the BBC website or through digital TV. Chris Conlan, account director ... digital radio is and how they can get it." If you have an opinion on this or any other issue raised ...

Freeserve teams up with The MarketPlace for mortgages

with Freeserve's understanding of the financial services market and the importance to them of delivering ...

Peugeot launches second wave of interactive TV ads

interactive campaign showed that we are able to promote more than one car model where the markets are quite ...

Yell.com continues marketing push with AKQA creative

LONDON - Yell.com is launching the second phase of its year-long web-based marketing push....such as The Guardian . Digital agency i-level is responsible for media strategy and buying. If you have an opinion ...

Carluccio's names Screen Pages to handle site overhaul

; develop an internet sales channel for its mail order business; use internet marketing campaigns ... , marketing manager at Carluccio's, said: "We see lots of opportunities for increasing brand awareness ...

Syzygy designs London 2012 Olympic bid website

Syzygy was appointed alongside ad agency M it's great to be part of such a talented team working to deliver a project that's so important to London and the UK." Cathy Gibbon, web and e-marketing manager at London 2012, said: "We needed an internet partner which could deliver on front-end creative, but also ...

BHF's anti-smoking campaign backed with online push

, is being backed with an online marketing push and a microsite....disease. DNA created the microsite and the online marketing. Euro RSCG Partners developed the above ...

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