More Th>n TV ad drive aims to push online enquiries
22 Dec 2004 | by Emma Rigby,
-the-line to promote the brand and to support below-the-line direct marketing, which will drive sales. He added: "We ...
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Search results for Digital Marketing
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Jobs | Agency Showcase | Ad creativeTrailblazer: Stretching SPACE
28 Dec 2004
How can marketers ensure their post-campaign analysis is both accurate and useful? Deborah Bonello...director of digital marketing company TangoZebra, says: "The ability to give an advertiser access to how ... advertising online is an important area. Having spent 13 years in TV marketing with BMP, Universal McCann ... from a search engine link. And when a user types in a term, it's down to search engine marketing ...
Owen on digital media: There's no mistaking an O2 ad and that's what sets it apart
22 Dec 2004 | by John Owen, planning director of digital agency dare and chairman of the IPA Digital Marketing Group
us a clear pointer to a couple of the secrets of success in this increasingly cluttered marketing ... communications. But this, in itself, doesn't distinguish O2 from the rest. Multi-channel marketing, including ... . Others must surely now follow their example, which, of course, can only be good news for digital ...
News Analysis: Market leaders talk shop at digital Forum
22 Dec 2004 | by Philip Buxton
integrated campaigns, accessibility, email marketing, web analytics and creativity topped the agenda...such as Joe Sikorsky, direct and digital marketing manager of BA UK Ireland - who spoke about integrating ... Howell, RNIB digital policy development manager, advised marketers to consider the potential disabilities ... Turner, UK marketing director of Wanadoo, had first treated attendees - including marketers from HSBC, BT ...
Editorial: Digital promises more innovation
22 Dec 2004
Has there been a better time to be working with digital media? As we are on the cusp of a new year...better is that this growth and evolution of the market has not stifled some of the things that digital ... of marketing disciplines and ideas has started to grow up online. From affiliate marketing to email to search ... advertising and marketing plans online, but they can test and tweak, and drop the stuff that doesn't work ...
News Analysis: Digital finds a new ally in radio
22 Dec 2004 | by Emma Rigby
Online ad-spend could overtake radio marketing budgets by the year end if it continues to grow...." Becky Moffat, head of digital marketing at Abbey, said it uses the most relevant call ... users listening to digital radio over the internet, there may be an opportunity for the two media to see ... , there are clear marketing opportunities. EasyJet launched a £3 million UK campaign in November to rebrand its ...
BIMAS 2004 in association with Revolution: Online relationship marketing
22 Dec 2004
Orange eCRM Programme Client: Orange Agency: Fullsix/Poke Orange rolled out its CRM programme of targeted marketing communications to 120,000 customers in April. The campaign built ... example of digital used to inform people on an ongoing basis. Judges looked for innovation and impact ...
Time thief: Tracy Ross - interactive marketing manager, ITV Interactive
22 Dec 2004
20% Answering emails - Keeping everyone up to date in the organisation is essential. 20% Meetings - I began at the start of October from Avago Channel 181 digital satellite, so I'm spending a lot of time meeting people. 15% Strategy - We're reviewing new interactive opportunities for ITV. The aim ...
IAB targets marketing budgets with first online ad campaign
22 Dec 2004
to persuade marketers to spend more of their budgets online....The body has worked with a number of digital agencies to produce the work, which starts ... run since January and includes ads from above-the-line agency Masius, a series of marketing guides ... the hearts and minds of the marketing community as part of a bigger vision to show the potential of online ...
Terminator 2: Githead finds original, lyrical use for spam
22 Dec 2004
digital marketer agrees?...It might be stretching a point to suggest this bane of digital has at least brought the meat product back on the market as it gears up for a new TV campaign. Yet, one man has plenty to be thankful for. The latest project from Colin Newman (founder of cult band Wire) takes its lyrical inspiration ...
