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NTL takes control of Virgin.net ending joint venture deal

30 Sep 2004 | by Emma Rigby,

.net will accelerate our growth by giving us access to new market segments, thereby complementing our strategy ... in internet service provision. It is currently fifth in the market in terms of subscriber numbers, claiming ...

Ikea partners with GMTV and Tiscali for bedroom range

29 Sep 2004 | by Emma Rigby,

to promote its bedroom range in a project developed by digital agency Wheel.

Kitchen appliance brand Breville launches consumer site

28 Sep 2004 | by Emma Rigby,

LONDON - Kitchen appliance brand Breville has launched a new consumer site developed by digital...and entertaining tips and ideas. Sue Sharp, marketing director of Breville-owner Pulse, which also owns Bush ... to buy online." The brand is not currently carrying out any other online marketing ... delivered considerable consumer data capture for market research and future permission-based marketing ...

Otto hires Unique Digital to push Kaleidoscope online

27 Sep 2004 | by Emma Rigby,

LONDON - Mail order giant Otto has appointed online media agency Unique Digital to promote...Unique Digital will use predominantly search, which includes advertising with Google, Overture ... the catalogue range to expose the brand to a wider audience. Chris Poad, senior marketing manager at Otto UK, said: "Unique Digital showed an extremely strong knowledge of how different online mechanics could work ...

Times appoints Sitelynx for search marketing campaign

24 Sep 2004 | by Emma Rigby,

LONDON - The Times and The Sunday Times have appointed Sitelynx to conduct a search marketing...are most appropriate for promotion on search engines. Simon Christy, Times Online's marketing manager ... marketing choice for a tailored approach that reflects the quality of our brand, our advertisers and our target audience." Graham Hansell, head of strategy at Sitelynx, said search engine marketing had ...

Opel launches viral campaign to back its Tigra TwinTop

24 Sep 2004 | by Emma Rigby,

marketing activity to promote its Tigra TwinTop car....A campaign across UK and Europe pushing the car, which goes on sale this month, will pre-launch a new TV commercial by McCann-Erickson BCA Frankfurt. The viral campaign will be planned, seeded and tracked by Digital Media Communications and features a film clip called Bendy. In the clip a young man ...

Associated backs Loot revamp with £1m marketing push

20 Sep 2004 | by Emma Rigby,

Earl, Loot's marketing director, said: "The Loot relaunch will be supported by heavyweight marketing ...

Orange signs three-year sponsorship deal with Bolton

17 Sep 2004 | by Philip Buxton,

and sport, offering exclusive access and content to users. Orange has also agreed a marketing programme ...

Tiscali to offer movie downloads in CinemaNow deal

17 Sep 2004 | by Emma Rigby,

-demand initiatives including digital and territorial rights protection, use profiling, pay-per-view and subscription ... seen the music download market boom over the last year. If you have an opinion on this or any other ...

This Is Money offers users help to find financial advisers

16 Sep 2004 | by Emma Rigby,

LONDON - The financial channel of Associated New Media, the digital arm of Associated Newspapers

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