Creative review: Sponsored by BIMA - Alex Wilson creative director, Dog Digital
06 Dec 2005
, MMI and digital marketing agency Limone Media joined forces to form Dog Digital, whose clients include
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Search results for Digital Marketing
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Jobs | Agency Showcase | Ad creativeAffilinet buys French performance marketing firm
19 Dec 2005 | by by Emma Rigby
acquired 75% of CibleClick Performances, a French performance-based online marketing company....marketing platform in Europe." The acquisition was in cash and supported by AdLINK's parent company ...
Owen on digital media: Marketers know the answer is online, but not how to handle it
06 Dec 2005
that Europe's marketers have embraced the internet as a mainstream medium, wholeheartedly and almost...of digital agency dare and chairman of the IPA Digital Marketing Group. John.owen@haynet.com. ... and Coca-Cola. Four out of five (81 per cent) senior marketers said online was 'vital' to their marketing ... ! But then you learn that those same 50 people still allocate just two-to-five per cent of their marketing budget ...
Moving On Up: Appointment at Pavilion
06 Dec 2005
planning and buying, digital marketing and web analytics.
Npower: Npower turns on to digital
06 Dec 2005
Customer marketing head Kevin Peake tells Susie Harwood why npower has decided to integrate its on...It's no coincidence that npower's decision to switch media agency and double online marketing ... and save money. Suppliers are using more aggressive marketing on- and offline in an attempt to attract ... that it is no expert in online marketing and hasn't spent a huge amount on it - about seven per cent of its £6 million ...
Digital Direct: Email marketers need to act to stall slide of open rates
06 Dec 2005
There is a wealth of great information in the email-marketing marketplace for marketers to draw.... This trend is worrying for marketers and while the latest survey from The DMA, The National Email ... with email marketers to act to ensure open rates do not decline further. First, they must practice database ... , they can learn from offline direct marketers by testing subject lines, offers and timing, but some ...
Moving On Up: Appointment at i-level - Generator Consulting
06 Dec 2005
in 2002, offers specialist digital marketing research and consultancy.
Mazda puts digital at centre of 'Zoom-Zoom experiences'
06 Dec 2005
The car maker is to launch a 'Zoom Zoom experiences' project, which will integrate all marketing activity with a new site that will become a branded broadcast channel. Future marketing campaigns ... was developed by digital agency Syzygy. It will also be promoted via email, mobile and mail-shots. Content ...
P&O drives day trips to France via digital
06 Dec 2005 | by Susie Harwood
's premium travel network. Creative was by Designate, while Media Contacts, digital arm of Media Planning ... marketing at P&O, said: "Pre-Christmas is a key period to generate interest in 2006 fares. Media Contacts ...
The Revolution Mobile Marketing Report: Mobile internet - Mobile's new opportunity
06 Dec 2005
to uphold this reputation in a market crowded with offers. But O2 is backing its i-mode portal with an £8.5m marketing budget and can boast 100 launch sites, from brands such as Egg, Interflora, BAA and the National ... 'll increase that as we go forward," says Grahame Riddell, O2 head of data marketing. He describes ...
