08 Dec 2005
| by by Emma Rigby
The Central Office of Information and digital media agency i-level brokered a deal with Channel 4 to pre-roll a 20-second ad online before the show is streamed, to coincide with the TV broadcast. The ad aims to position the Air Force as an exciting and inspirational career choice for 16- to 24-year ...
06 Dec 2005
that Europe's marketers have embraced the internet as a mainstream medium, wholeheartedly and almost...of digital agency dare and chairman of
the IPA Digital Marketing Group. John.owen@haynet.com. ...
and Coca-Cola. Four out of five (81 per
cent) senior marketers said online was 'vital' to their marketing ...
! But then you learn that those same 50 people still allocate just
two-to-five per cent of their marketing budget ...
06 Dec 2005
Customer marketing head Kevin Peake tells Susie Harwood why npower has decided to integrate its on...It's no coincidence that npower's decision to switch media agency and
double online marketing ...
and save money. Suppliers are using more aggressive marketing on- and offline in an
attempt to attract ...
that it is no expert in online marketing and hasn't spent
a huge amount on it - about seven per cent of its £6 million ...
06 Dec 2005
| by Susie Harwood
Npower is overhauling its web marketing strategy with the aim of doubling its annual spend to more...The energy supplier has hired digital agency Diffiniti to help it
develop a comprehensive online ...
into one
agency group. Npower expects to increase online's share of its £6 million
marketing budget from ...
to the npower web site through search advertising and
affiliate marketing channels. The firm is preparing ...
06 Dec 2005
across the digital economy in terms of speed of loading and site availability.
06 Dec 2005
barging in
on a game he once said was for nerds. Interactive marketing has survived
and flourished despite ...
that
traditional media's desertion of the digital ship was what kept it
afloat since it forced those left behind ...
. Of course, the flipside is that the right deal can set up a digital
business for life. With enough money ...
06 Dec 2005
Manchester-based media firm Connectpoint Group has acquired e-marketing specialist OnlineDM
06 Dec 2005
| by Susie Harwood
? Richard Dunmall, managing director of digital media agency mOne, thinks
ITV wouldn't make any huge changes ...
extremely well without really doing any
marketing. It's largely been word-of-mouth and organic growth. So,
perhaps with an even more concerted marketing budget or support of a
very large organisation like ITV ...
06 Dec 2005
| by by Emma Rigby
-president of commercial, strategy and digital media at MTV Networks UK, said: "With our heritage and experience we are able to provide audiences with unique content specifically designed for any digital platform."
She ...
06 Dec 2005
editions. I won't bore you with the whys - what's important here is the 'so what?'
Marketers need ...
graphic and more
analytical. So, the advertising and marketing plans developed for print newspapers
need ...
, the markets that saw the biggest dives in
circulation, probably have the highest average IQ in the country ...
