Deals: Themutual.net buys Electronic Direct Response
06 Dec 2005
Themutual.net, which operates a reward-based shopping portal, has bought email-marketing specialist
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Jobs | Agency Showcase | Ad creativeDakota Hotels hires Creative Tank to develop web strategy
20 Dec 2005 | by by Emma Rigby
The hotel chain will work with the agency to develop its website, email marketing, viral marketing as well as search engine optimisation and management of its database. The development of an online ... of Glasgow and Forth Bridge Road, expected to open in 2007. Kevin Farey, sales and marketing consultant ...
Direct Stats
06 Dec 2005
This is despite the fact that the Direct Marketing Association's National Email Marketing Report ... non-delivery rate of less than four per cent. A spokesperson for the Email Marketing Council's Benchmarking Hub, said: "The fourth quarter of any year is a busy time for email marketers. However, what ...
Mazda puts online at heart of 2006 European ad strategy
01 Dec 2005 | by by Emma Rigby
The car maker is to launch a "Zoom Zoom experiences" project, which will integrate all marketing activity with a new website that will become a branded broadcast channel. Future marketing campaigns ... , which was developed by digital agency Syzygy. It will also be promoted through mobile messages, emails ...
Vital statistics
30 Nov 2005 | by Emma Rigby
This month: Almost half of the UK's digital TV viewers are not interested in the interactive extras....Just under a third of the UK's digital TV subscribers have never used iTV or enhanced programming ... way to go before it encourages purchase. Digital is becoming an important information source as 39 ... , with 48 per cent pressing red during or after a show. Those who have had digital services for at least ...
Performance index
30 Nov 2005
across the digital economy in terms of speed of loading and site availability.
Bellwether finds net spend on the rise
30 Nov 2005
Marketing budgets in Q3 were lower for the second quarter in a row; the steepest fall since ... to the report, the internet now accounts for about four per cent of total marketing spend, which has increased ... remain weak in the final quarter of the year. Although marketing spend is still set to have increased ...
Direct Stats
30 Nov 2005 | by Emma Rigby
The second benchmarking report from the DMA Email Marketing Council's found the number of emails sent in Q3 2004 was 29 per cent higher than in Q2. There was also a dramatic improvement in bounce ... marketing and 15 per cent reporting an occurrence of net crime in Q3, there is clearly an urgent need ...
Agency.com confirmed on shortlist for Christian Aid web pitch
29 Nov 2005 | by by Emma Rigby
to help the charity create a digital strategy. The project identified the typical Christian Aid supporter, revealed the potential of online donations and identified potential marketing opportunities. The work ... been confirmed as being on the shortlist. The project includes strategic online marketing ...
Kaleidoscope pushes Christmas catalogue with email campaign
17 Nov 2005 | by by Emma Rigby
email marketing push....used email marketing to promote an e-catalogue and we are certain that response rates ...
