19 Dec 2005
| by by Emma Rigby
acquired 75% of CibleClick Performances, a French performance-based online marketing company....marketing platform in Europe."
The acquisition was in cash and supported by AdLINK's parent company ...
06 Dec 2005
that Europe's marketers have embraced the internet as a mainstream medium, wholeheartedly and almost...of digital agency dare and chairman of
the IPA Digital Marketing Group. John.owen@haynet.com. ...
and Coca-Cola. Four out of five (81 per
cent) senior marketers said online was 'vital' to their marketing ...
! But then you learn that those same 50 people still allocate just
two-to-five per cent of their marketing budget ...
06 Dec 2005
There is a wealth of great information in the email-marketing marketplace for marketers to draw.... This trend
is worrying for marketers and while the latest survey from The DMA, The
National Email ...
with email marketers to act
to ensure open rates do not decline further. First, they must practice database ...
,
they can learn from offline direct marketers by testing subject lines,
offers and timing, but some ...
06 Dec 2005
Customer marketing head Kevin Peake tells Susie Harwood why npower has decided to integrate its on...It's no coincidence that npower's decision to switch media agency and
double online marketing ...
and save money. Suppliers are using more aggressive marketing on- and offline in an
attempt to attract ...
that it is no expert in online marketing and hasn't spent
a huge amount on it - about seven per cent of its £6 million ...
06 Dec 2005
The car maker is to launch a 'Zoom Zoom experiences' project, which will
integrate all marketing activity with a new site that will become a
branded broadcast channel. Future marketing campaigns ...
was
developed by digital agency Syzygy. It will also be promoted via email,
mobile and mail-shots. Content ...
06 Dec 2005
| by Susie Harwood
's premium travel
network. Creative was by Designate, while Media Contacts, digital arm of Media
Planning ...
marketing at P&O, said:
"Pre-Christmas is a key period to generate interest in 2006 fares. Media
Contacts ...
06 Dec 2005
, MMI and digital marketing agency Limone Media joined forces to form Dog Digital, whose clients include
06 Dec 2005
| by Philip Buxton, editor of Revolution
Mobile marketing remains on the cusp. Now that the UK's operators have finally launched 3G...At the moment, mobile operators' main mission is to persuade users to
not only buy 3G-enabled phones but also use their extra services. Thus,
the focus remains on developing and promoting 3G content and
services. Still, being prepared for the moment when 3G goes mass-market is
crucial. New developments ...
06 Dec 2005
to
uphold this reputation in a market crowded with offers. But O2 is
backing its i-mode portal with an £8.5m marketing budget and can
boast 100 launch sites, from brands such as Egg, Interflora, BAA and the
National ...
'll increase that as we go forward," says Grahame Riddell,
O2 head of data marketing. He describes ...
06 Dec 2005
Innovative marketers are finding mobile can offer much more than text-and-win mechanics, finds...Web 'n' Walk service, marketers could be
forgiven for thinking that they've missed the boat if they ...
users use more than basic functions. Small wonder then that marketing is dominated by basic text ...
of 'loser' messages for text-and-win promotions." Mass-market brands have to balance what is possible ...
