06 Dec 2005
| by Emma Rigby
2005 has been a ripe year for acquisitions as traditional and digital
firms have sought to position themselves for a new phase of growth in
the interactive sector. Ebay bought Skype for $2 ...
it might
impact on the consumer telephone arena and threaten BT. A huge shift in consumer marketing ...
06 Dec 2005
| by Alasdair Scott FRSA, BIMA Awards chair and creative partner,
Filter UK
Perhaps most significant is how far the interactive world has come since
BIMA launched its awards, back in the days when no-one accessed the
web. Today, Google boasts a market capitalisation of $99 ...
on just about any device. In 1984, mobiles were the
size of briefcases with a 10-digit LED display and you ...
06 Dec 2005
Themutual.net, which operates a reward-based shopping portal, has bought email-marketing specialist
06 Dec 2005
| by Susie Harwood
? Richard Dunmall, managing director of digital media agency mOne, thinks
ITV wouldn't make any huge changes ...
extremely well without really doing any
marketing. It's largely been word-of-mouth and organic growth. So,
perhaps with an even more concerted marketing budget or support of a
very large organisation like ITV ...
06 Dec 2005
". Criteria This award recognises the most outstanding example of interactive
digital media used to reach ...
and design,
judges looked for a campaign that demonstrated its impact on its target
market and commercial ...
06 Dec 2005
| by by Emma Rigby
-president of commercial, strategy and digital media at MTV Networks UK, said: "With our heritage and experience we are able to provide audiences with unique content specifically designed for any digital platform."
She ...
06 Dec 2005
underwear
with the tagline 'Abs2000 found a new place for his savings'. Digital agency Harvest Digital ...
06 Dec 2005
| by Emma Rigby
and game were created by digital agency Holler. James Kirkham, director at Holler, said: "The web site ...
accolade at the 2004 Digital Music
Awards. ...
06 Dec 2005
This is despite the fact that the Direct Marketing Association's
National Email Marketing Report ...
non-delivery rate of less than four per cent. A spokesperson for the Email Marketing Council's Benchmarking Hub, said:
"The fourth quarter of any year is a busy time for email marketers.
However, what ...
06 Dec 2005
readers to enter the competition
online. The partnership was brokered by Zed Media, the digital ...