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Vox pop: What were the momentous acquisitions of 2005?

2005 has been a ripe year for acquisitions as traditional and digital firms have sought to position themselves for a new phase of growth in the interactive sector. Ebay bought Skype for $2 ... it might impact on the consumer telephone arena and threaten BT. A huge shift in consumer marketing ...

BIMAS 2005: In association with Revolution

Perhaps most significant is how far the interactive world has come since BIMA launched its awards, back in the days when no-one accessed the web. Today, Google boasts a market capitalisation of $99 ... on just about any device. In 1984, mobiles were the size of briefcases with a 10-digit LED display and you ...

Deals: Themutual.net buys Electronic Direct Response

Themutual.net, which operates a reward-based shopping portal, has bought email-marketing specialist

Analysis: ITV eyes fit with Friends Reunited

? Richard Dunmall, managing director of digital media agency mOne, thinks ITV wouldn't make any huge changes ... extremely well without really doing any marketing. It's largely been word-of-mouth and organic growth. So, perhaps with an even more concerted marketing budget or support of a very large organisation like ITV ...

BIMAS 2005: Best CRM/email - Winner - Virgin Holidays

". Criteria This award recognises the most outstanding example of interactive digital media used to reach ... and design, judges looked for a campaign that demonstrated its impact on its target market and commercial ...

MTV revamps website and unveils new Wap service

-president of commercial, strategy and digital media at MTV Networks UK, said: "With our heritage and experience we are able to provide audiences with unique content specifically designed for any digital platform." She ...

Zopa aims to attract more moneylenders

underwear with the tagline 'Abs2000 found a new place for his savings'. Digital agency Harvest Digital ...

Polydor rolls out fan site for Girls Aloud

and game were created by digital agency Holler. James Kirkham, director at Holler, said: "The web site ... accolade at the 2004 Digital Music Awards. ...

Direct Stats

This is despite the fact that the Direct Marketing Association's National Email Marketing Report ... non-delivery rate of less than four per cent. A spokesperson for the Email Marketing Council's Benchmarking Hub, said: "The fourth quarter of any year is a busy time for email marketers. However, what ...

Scandinavian Airlines rolls out ticket offer with Times Online

readers to enter the competition online. The partnership was brokered by Zed Media, the digital ...

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