Peugeot promotes Smartnav features of 407
13 Dec 2005 | by by Emma Rigby
targeting consumers where the online strategy is fully integrated into the broader marketing activity ...
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Jobs | Agency Showcase | Ad creativeDakota Hotels hires Creative Tank to develop web strategy
20 Dec 2005 | by by Emma Rigby
The hotel chain will work with the agency to develop its website, email marketing, viral marketing as well as search engine optimisation and management of its database. The development of an online ... of Glasgow and Forth Bridge Road, expected to open in 2007. Kevin Farey, sales and marketing consultant ...
Scherna puts focus on web for razor push
06 Dec 2005
Electrical beauty products maker Scherna has put digital at the heart of an integrated deal to push
Mazda puts online at heart of 2006 European ad strategy
01 Dec 2005 | by by Emma Rigby
The car maker is to launch a "Zoom Zoom experiences" project, which will integrate all marketing activity with a new website that will become a branded broadcast channel. Future marketing campaigns ... , which was developed by digital agency Syzygy. It will also be promoted through mobile messages, emails ...
TfL reviews digital roster as emphasis switches to online
30 Nov 2005 | by by Susie Harwood
LONDON - Transport for London is reviewing its digital agency roster as it continues to extend its...The body, which expects to switch the majority of its £4m annual spend on travel marketing ... to replace the organisation's existing digital agency roster and ensure TfL sustains its online services ... comes as TfL continues to extend its digital services, with plans in place to offer customers ...
Girls Aloud launches fan site and online shop
22 Nov 2005 | by by Emma Rigby
later this year. The site and game were developed by digital agency Holler. James Kirkham ... Aloud won the prestigious Best Pop Site at the 2004 Digital Music Awards. If you have an opinion ...
MSN promotes search engine with interactive football quiz
07 Nov 2005 | by by Emma Rigby
weeks it was live. Stuart Anderson, search marketing manager of MSN UK, said: "Search engines ...
Sony launches major digital drive to back Bravia launch
02 Nov 2005 | by by Emma Rigby
LONDON - Sony Consumer Electronics has unveiled a digital push as part of a major pan...of marketing at Sony, said: "No stone was left unturned in incorporating the newest digital media channels ... The digital campaign developed by agency Tonic includes blogging and video streaming to promote consumer awareness and drive sales for the Bravia LCD TV range across 33 European countries. Consumers ...
Tesco links with Fox to push online DVD sales with preview service
26 Oct 2005 | by by Susie Harwood
from digital agency New Media Maze. Users do not need to download any technology and can just click ...
Philips pushes new shaver via global campaign and microsite
24 Oct 2005 | by Philip Buxton
. But, creative will be adapted for local markets. The campaign is based on 3D images of the new ... features, including its ergonomics, the materials used in its production and its integrated digital screen. The shaver is being positioned as the ultimate luxury option in the shaving market and is expected to retail ...
