Miller rejigs global brand positioning
06 Dec 2005 | by Emma Rigby
around the US. Miller Genuine Draft is the company's key brand in all markets other than North America ...
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Jobs | Agency Showcase | Ad creativeCoors names new agencies for 2006 work
06 Dec 2005
and creative agency Mobious, as it plans its digital and direct marketing for next year....the Carling gig guides." The appointments come as the brewer ups its digital and direct marketing budget for next year, though it is likely to go into DM work. Digital spend is likely to remain at about £7m ... Young, Coors head of relationship marketing, said: "Fast Web is very much a technical agency ...
Diageo pushes new spirit with digital
30 Nov 2005
Diageo is set to unveil a web site and online marketing as part of a £2 million marketing campaign...and online marketing on men's sites, including FHM, Empire, Maxim and MaxPower. The interactive campaign ... broken letters spell out new words such as bourbon. Media was planned by Carat Digital, with creative ... manager at Diageo GB, said: "From our experience with the Australian market, dark-spirit RTDs are seen ...
Smirnoff debuts new 'sipping vodka' online
30 Nov 2005
Diageo-owned vodka brand Smirnoff is backing its latest offshoot with an online marketing campaign....part of a new group, created by owner Omnicom, which will house its digital and below-the-line marketing agencies. The new division, called Zulu, will comprise Agency Republic, Claydon Heeley Jones ...
Campaign of the month: Lurpak
30 Nov 2005 | by Emma Rigby
, which consumers entered online to take part in the draw. No other offline marketing activity was used ... European feel and is controlled by the brand owner in Denmark. So, Arla Foods briefed Carlson Marketing ... opted into receiving marketing emails from the company. Later in the campaign, a questionnaire ...
Lucozade Sport repositions with first online campaign
30 Nov 2005 | by Emma Rigby
products online and receive them by post. Digital agency Play developed the campaign. There are also ...
Sara Lee signs Framfab to develop online marketing across Europe
25 Nov 2005 | by by Emma Rigby
online marketing across Europe for a range of the company's products....provider it allows us to implement strategic insight, digital marketing and transactional solutions across Sara Lee International's multiple brands and international markets." If you have an opinion ...
Trinny and Susannah star in viral game for Nescafe Lift Your Cups campaign
08 Nov 2005 | by by Emma Rigby
of the Nescafe cafe style coffees range to enter the competition. The campaign was developed by digital agency ...
Britvic rolls out £3m push with CD WOW!
24 Oct 2005
, Britvic's channel marketing controller, commented: "The phenomenal scale of the trade uptake - with almost ...
Cadbury offers Happiness in online promo
24 Oct 2005
World and selected Tussauds venues. Big:interactive carried out the through-the-line marketing ...
