16 Dec 2005
| by by Emma Rigby
site for recruiters and jobseekers at www.cwjobsisevolving.co.uk .
Susan Tremain, CWJobs marketing ...
06 Dec 2005
to
uphold this reputation in a market crowded with offers. But O2 is
backing its i-mode portal with an £8.5m marketing budget and can
boast 100 launch sites, from brands such as Egg, Interflora, BAA and the
National ...
'll increase that as we go forward," says Grahame Riddell,
O2 head of data marketing. He describes ...
06 Dec 2005
Innovative marketers are finding mobile can offer much more than text-and-win mechanics, finds...Web 'n' Walk service, marketers could be
forgiven for thinking that they've missed the boat if they ...
users use more than basic functions. Small wonder then that marketing is dominated by basic text ...
of 'loser' messages for text-and-win promotions." Mass-market brands have to balance what is possible ...
06 Dec 2005
| by Philip Buxton, editor of Revolution
Mobile marketing remains on the cusp. Now that the UK's operators have finally launched 3G...At the moment, mobile operators' main mission is to persuade users to
not only buy 3G-enabled phones but also use their extra services. Thus,
the focus remains on developing and promoting 3G content and
services. Still, being prepared for the moment when 3G goes mass-market is
crucial. New developments ...
06 Dec 2005
Project: iCoach
Client: Bournemouth University
Creator: Andrew Devlin
ICoach is an application that aims to provide football coaches with the
ability to produce and save match tactics, training sessions and
post-match video analyses digitally. While the system is hosted on the internet, its key ...
06 Dec 2005
the mould in providing an interactive and immersive
digital experience. "The interface enables the user ...
06 Dec 2005
it as a
separate marketing discipline that is increasingly being treated as
highly relevant. The UK mobile market is unquestionably well-placed to cope with this
emerging demand. This is highlighted in a ...
provide content and
marketing services that help brands get their message into the hands of
the mobile ...
30 Nov 2005
HP has consolidated its pan-European search marketing and digital ad business into Modem Media...Designate Communications, the specialist travel, tourism and leisure
marketing agency, has won the VisitBrighton online ad account in a
three-way pitch against Wheel and Harvest Digital. The win will see the
launch of two online campaigns: 'Small Hotels' and 'Winter Breaks'. Kuoni Travel has hired digital ...
30 Nov 2005
The BIMA Awards celebrate the best in digital creativity. Find out if you made it on to this year...are grouped into two areas: market sector and
best use of a platform. In judging, the criteria applied were ...
.co.uk for Dulux, by Agency.com
Hitchhiker's Guide to the Galaxy for Buena Vista International, by
Digital Outlook
Ichikoo for Ichikoo Productions, by Tonic
Make Way for Noddy for Chorion, by Digital Outlook
Radio Times ...
30 Nov 2005
| by Hugh Griffiths, head of data products,
Hugh.griffiths@haynet.com
that it is enjoying a renaissance. This has, in part, been driven by stylish digital devices like the iPod...to play in
this digital music evolution. The first MP3-capable phone hit the market five years ago ...
and the technology has to offer it.
Involvement of the music industry is pivotal in terms of downloads and
digital ...
more mobiles in the market with an MP3 than standalone
music players. As we see more aesthetically ...