16 Dec 2005
| by by Emma Rigby
site for recruiters and jobseekers at www.cwjobsisevolving.co.uk .
Susan Tremain, CWJobs marketing ...
06 Dec 2005
Customer marketing head Kevin Peake tells Susie Harwood why npower has decided to integrate its on...It's no coincidence that npower's decision to switch media agency and
double online marketing ...
and save money. Suppliers are using more aggressive marketing on- and offline in an
attempt to attract ...
that it is no expert in online marketing and hasn't spent
a huge amount on it - about seven per cent of its £6 million ...
06 Dec 2005
| by Susie Harwood
Npower is overhauling its web marketing strategy with the aim of doubling its annual spend to more...The energy supplier has hired digital agency Diffiniti to help it
develop a comprehensive online ...
into one
agency group. Npower expects to increase online's share of its £6 million
marketing budget from ...
to the npower web site through search advertising and
affiliate marketing channels. The firm is preparing ...
30 Nov 2005
HP has consolidated its pan-European search marketing and digital ad business into Modem Media...Designate Communications, the specialist travel, tourism and leisure
marketing agency, has won the VisitBrighton online ad account in a
three-way pitch against Wheel and Harvest Digital. The win will see the
launch of two online campaigns: 'Small Hotels' and 'Winter Breaks'. Kuoni Travel has hired digital ...
24 Oct 2005
Microsoft has partnered HMV UK to provide the technology for its new digital
24 Oct 2005
| by Emma Rigby
of marketing at Skype, said: "They get a totally targeted lead
with someone calling them. This turns e ...
is the Holy
Grail of marketing." There are also possibilities for adding voice to eBay's service. Skype
has ...
24 Oct 2005
| by Emma Rigby
efficient, explains Saul Klein, vice-president of
marketing at Skype. But, as analysts report ...
is the Holy Grail of advertising." Certainly, Skype is a major player in the VoIP market. A two ...
22 Jun 2005
| by Philip Buxton
.5.
Their concerns included the difficulty of integrating digital marketing into their existing systems, both ...
The study, revealed at the end of April at Verge, OgilvyOne's digital summit, asked the agency ...
and Ford, it is clear that, for the digital sector, the 'vox pop' raises some key concerns it needs ...
22 Jun 2005
| by Emma Rigby
digital marketing strategist at MSN EMEA, feels the hot topic of the moment is the globalisation ...
of promoting a car generically to young males, for instance, Watson suggests marketers ask: "What is it about ...
with MSN Messenger. To target the youth market, Nike built a football game, which ran across 11 European ...
22 Jun 2005
| by Philip Buxton
The BBC has launched its first major direct e-marketing promotion of the English-language radio..., messageboards, forums and competitions.
Alan Booth, controller of BBC World Service marketing communications ...
."
Broadsystem is handling the email delivery and microsites, while marketing is in-house. ...