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Totaljobs refreshes its website with new logo and design

site for recruiters and jobseekers at www.cwjobsisevolving.co.uk . Susan Tremain, CWJobs marketing ...

Npower: Npower turns on to digital

Customer marketing head Kevin Peake tells Susie Harwood why npower has decided to integrate its on...It's no coincidence that npower's decision to switch media agency and double online marketing ... and save money. Suppliers are using more aggressive marketing on- and offline in an attempt to attract ... that it is no expert in online marketing and hasn't spent a huge amount on it - about seven per cent of its £6 million ...

Npower boosts web after media rethink

Npower is overhauling its web marketing strategy with the aim of doubling its annual spend to more...The energy supplier has hired digital agency Diffiniti to help it develop a comprehensive online ... into one agency group. Npower expects to increase online's share of its £6 million marketing budget from ... to the npower web site through search advertising and affiliate marketing channels. The firm is preparing ...

Account wins

HP has consolidated its pan-European search marketing and digital ad business into Modem Media...Designate Communications, the specialist travel, tourism and leisure marketing agency, has won the VisitBrighton online ad account in a three-way pitch against Wheel and Harvest Digital. The win will see the launch of two online campaigns: 'Small Hotels' and 'Winter Breaks'. Kuoni Travel has hired digital ...

Deals: Microsoft partners HMV UK

Microsoft has partnered HMV UK to provide the technology for its new digital

EBay eyes pay per call after Skype buy

of marketing at Skype, said: "They get a totally targeted lead with someone calling them. This turns e ... is the Holy Grail of marketing." There are also possibilities for adding voice to eBay's service. Skype has ...

Analysis: EBay forks out £1.4bn for Skype

efficient, explains Saul Klein, vice-president of marketing at Skype. But, as analysts report ... is the Holy Grail of advertising." Certainly, Skype is a major player in the VoIP market. A two ...

Analysis: Key brands need help with digital

.5. Their concerns included the difficulty of integrating digital marketing into their existing systems, both ... The study, revealed at the end of April at Verge, OgilvyOne's digital summit, asked the agency ... and Ford, it is clear that, for the digital sector, the 'vox pop' raises some key concerns it needs ...

Analysis: Be creative, but make it relevant

digital marketing strategist at MSN EMEA, feels the hot topic of the moment is the globalisation ... of promoting a car generically to young males, for instance, Watson suggests marketers ask: "What is it about ... with MSN Messenger. To target the youth market, Nike built a football game, which ran across 11 European ...

BBC offers users its world service direct

The BBC has launched its first major direct e-marketing promotion of the English-language radio..., messageboards, forums and competitions. Alan Booth, controller of BBC World Service marketing communications ... ." Broadsystem is handling the email delivery and microsites, while marketing is in-house. ...

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