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Dakota Hotels hires Creative Tank to develop web strategy

The hotel chain will work with the agency to develop its website, email marketing, viral marketing as well as search engine optimisation and management of its database. The development of an online ... of Glasgow and Forth Bridge Road, expected to open in 2007. Kevin Farey, sales and marketing consultant ...

P&O drives day trips to France via digital

's premium travel network. Creative was by Designate, while Media Contacts, digital arm of Media Planning ... marketing at P&O, said: "Pre-Christmas is a key period to generate interest in 2006 fares. Media Contacts ...

TfL reviews supplier roster for web effort

Transport for London (TfL) is reviewing its agency roster as it extends its digital services....The body expects to switch more of its £12m annual marketing spend online over the next few years. TfL said the review would create a new media web services framework to replace its existing digital ... . The review comes as TfL expands its digital services, with plans in place to offer customers the ability ...

Moving On Up: Appointment at Hotel group Hand Picked

Hotel group Hand Picked Hotels has hired Nicola Holland as e-commerce marketing manager. Most

BIMAS 2005: Best CRM/email - Winner - Virgin Holidays

". Criteria This award recognises the most outstanding example of interactive digital media used to reach ... and design, judges looked for a campaign that demonstrated its impact on its target market and commercial ...

Scandinavian Airlines rolls out ticket offer with Times Online

readers to enter the competition online. The partnership was brokered by Zed Media, the digital ...

TfL reviews digital roster as emphasis switches to online

LONDON - Transport for London is reviewing its digital agency roster as it continues to extend its...The body, which expects to switch the majority of its £4m annual spend on travel marketing ... to replace the organisation's existing digital agency roster and ensure TfL sustains its online services ... comes as TfL continues to extend its digital services, with plans in place to offer customers ...

Account wins

HP has consolidated its pan-European search marketing and digital ad business into Modem Media...Designate Communications, the specialist travel, tourism and leisure marketing agency, has won the VisitBrighton online ad account in a three-way pitch against Wheel and Harvest Digital. The win will see the launch of two online campaigns: 'Small Hotels' and 'Winter Breaks'. Kuoni Travel has hired digital ...

Campaign of the month

's digital agency, was asked to develop a new digital campaign for a promotion this year. Aim: To develop a ... : The campaign was delivered via a range of digital media, including: ATMs; outdoor LCD transvision screens, which incorporated blue-casting; digital escalator panels; and online advertising. Each ad was tailored ...

Center Parcs appoints Global Beach for digital strategy revamp

and potential online marketing drive will boost awareness of the new site. Global Beach was appointed to lead the company's online and digital strategy following a pitch to Center Parcs and its firm's consultancy The Haystack Group. The agency will work alongside agency McCann Erickson and search marketing company Guava ...

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