Moving on up: Appointment at Proximity
31 Jan 2005
headed digital marketing and Mark Killingley was communications director at agency Reading Room.
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Search results for Digital Marketing
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Jobs | Agency Showcase | Ad creativeGoogle gives advertisers more control with AdWords API
31 Jan 2005 | by Emma Rigby,
LONDON - Google is giving advertisers direct control of their online search marketing campaigns...AdWords API, which is launching in a beta version, allows agencies and marketers to create applications and tools to integrate AdWords, Google's search advertising package, into their own systems. Management programmes can also be built for multiple accounts to measure and predict campaign progress ...
Owen on digital media: Make something compelling and watch it go viral
31 Jan 2005
As we continue to debate the role of digital within the marketing mix, it is instructive to ask...-partisan standpoint, the advantages that digital media brings to marketers are clear, simple and incredibly powerful ... Digital Marketing Group. ... for them to tell their friends. I think this is a great exercise, but then I work in digital, interactive ...
Moving on up: Appointment at MSN.co.uk
31 Jan 2005
strategy and planning team has hired Kelly Jacobson as digital marketing strategist and Sanchari
News Analysis: Digital works well outdoors
31 Jan 2005 | by Emma Rigby
Digital has gone outside for its latest interactive advertising partner....are growing markets. Alan James, chief executive of the Outdoor Advertising Association, comments on 2004's ... in attracting new business. In an ongoing volatile market, a year-on-year increase of 7.3 per cent is very ... market would increase to 4.4 per cent by 2007. And, given the rise of new technologies ...
Online marketing feature
31 Jan 2005
A marketing campaign that combines a mixture of on and offline media can be more than the sum...There's a good reason to look at how digital sits in an integrated marketing campaign, as every ... of the Mobile Marketing Association, reckons the starting point is to understand your target audience and that their media consumption is on a day-to-day basis. "Marketing research is very important to create a picture ...
Digital direct: False clicks can make or break your online campaign
31 Jan 2005 | by Jim Banks, founder and chief executive officer of Web Diversity
There has been a lot of speculation recently about fraudulent activity in the PPC market. This can
Clearasil targets the older teen market
31 Jan 2005
Clearasil is targeting the tween-to-teen market with a lifestyle site aiming to provide a 'bonding...environment', to appeal to its youth market. The web site, which features quizzes, giveaways ... logging on and increase their interaction. A Clearasil spokesman said the work, by digital agency Linney ... . Designed by interactive agency Carlson Digital, clearasil formen.co.uk aimed to develop brand promotions ...
Vox pop: What are key digital players expecting from a new year?
31 Jan 2005 | by Emma Rigby
Last year saw successes in digital marketing, most notably the ongoing rise of internet ad spend, which the IAB estimated to have reached 3.4 per cent of the total spent on advertising. Also, digital ... 'd also like to see the cost of transmission and mobile marketing campaigns fall. It's exciting to see ...
Market snapshot: Brands reap network rewards
31 Jan 2005
The Revolution Affiliate Marketing Report sponsored by TradeDoubler....Affiliate marketing has built up a loyal following, but says Suzy Bashford, agencies have a role to play in bringing it into the mainstream. Some digital marketers claim affiliate marketing has been ... was taken on by agency Digital Outlook in April on account of her affiliate marketing expertise gathered ...
