30 Sep 2005
| by by Emma Rigby
and potential online marketing drive will boost awareness of the new site.
Global Beach was appointed to lead the company's online and digital strategy following a pitch to Center Parcs and its firm's consultancy The Haystack Group. The agency will work alongside agency McCann Erickson and search marketing company Guava ...
29 Sep 2005
| by by Emma Rigby
LONDON - Bradford & Bingley has appointed Starcom UK to handle its £1m digital media buying...media business.
Bradford Bingley is still looking to hire digital agencies for site redesign, online advertising and email marketing after announcing a complete overhaul of its digital strategy this month.
It also wants to recruit a replacement for online marketing manager Emma Davies, who left ...
27 Sep 2005
| by by Emma Rigby
's incumbent digital agency AKQA and follows the grocer's strategic review last October.
The company said ...
22 Sep 2005
| by by Emma Rigby
's marketing team developed a marketing campaign for the service which includes poster advertising, radio ...
21 Sep 2005
| by by Staff
LONDON - Janet Scardino, Reuters' executive vice-president and global head of marketing for media...their digital marketing suppliers.
In the first forum of the year, clients from brands such as BT, Figleaves ...
for marketers to get under the skin of digital as the market continues to grow, and prepare for the even more ...
-on-one meetings with experts will allow delegates to discuss their online marketing strategy, air any problems ...
20 Sep 2005
| by by Emma Rigby
LONDON - Nestle UK is one of the first clients to hire newly formed digital media consultancy...is one of the main areas of growth in digital marketing right now.
If you have an opinion ...
Circus Street Communications will act as consultant on the company's digital media business, working across all its brands.
The role will cover the absence of Swati Lad, Nestle UK's digital media ...
19 Sep 2005
| by by Emma Rigby
to appear on the site.
Peter Ebsworth, marketing manager at Heinz, said: "Heinz was keen to have an e ...
will also enable us to conduct market research campaigns, sampling and get valuable feedback from customers. The site is an additional route to market, but not intended in any way to replace or compete with the many ...
16 Sep 2005
| by by Emma Rigby
offer the best in the market for our online audience."
If you have an opinion on this or any other ...
14 Sep 2005
| by by Emma Rigby
The streamed subscription series is the first business and financial video to be available on the Vodafone network.
It includes regular updates from key financial markets around the world and clips of the biggest news stories of the day. Customers can pick from more than 20 videos daily. Along with financial ...
13 Sep 2005
Mobile phone retailer The Link has appointed Play as its first online marketing agency, having...Play, the digital agency set up by M&C Saatchi and former itraffic
directors Matt Gorzkowski, Jon ...
to launch an online marketing campaign at the end of
September, which will include a microsite, rich ...
, Play also scooped the web marketing account for Tourism
Australia in a co-pitch with M&C Saatchi, which ...