29 Nov 2006
A new survey into recruitment in the marketing sector confirms digital agencies are paying more...The findings from a survey by Aquent, conducted exclusively for
Revolution, show account directors and managers at digital agencies can
command salaries 25 per cent higher than the industry average. The survey also found 69 per cent of digital marketing agencies expect
salaries to increase in the next 12 ...
29 Nov 2006
Research from You Gov reveals only nine per cent of shoppers said collecting loyalty and reward points would make them visit the same store. But, this doesn't distinguish between on- and offline or between own-branded and coalition schemes.
29 Nov 2006
Good news for the digital market with the latest IAB and PricewaterhouseCoopers figures revealing...A big month for Guardian Media Group and News Group Newspapers with news
that the newspaper operations will rebrand to reflect the market shift
to digital media. Both organisations have invested heavily in new media
operations recently. Online video-sharing site YouTube had a great month after ...
29 Nov 2006
| by Susie Harwood
Aviva-owned finance brand Norwich Union has hired digital agency Halpern Cowan to create a series...of finance. This year, Aviva merged the digital departments of NU and the RAC into
one marketing team, led ...
planning and buying account from Harvest Digital to
Diffiniti in March. ...
29 Nov 2006
Marketing head Steve Griffiths explains to Susie Harwood how Halifax is revamping its online...'s new digital approach
and is also a key part of its wider marketing strategy. Hyatt says the
over ...
site. Integrate digital Another thing that makes Halifax's marketing different is that it takes
a ...
in development since April,
though Steve Griffiths, head of marketing for Halifax Bank of Scotland
(HBOS ...
29 Nov 2006
| by Philip Buxton
, Microsoft Digital Advertising
Solutions Pop-ups are evolving into new forms of digital marketing ...
-ups are actually easier to close. As digital people, we're meant to be experts on the impact of digital
culture ...
of possibility into a slap
in the face. MARCO SCAROLA marketing director, Eyeblaster Interruptive formats ...
29 Nov 2006
across the digital economy in terms of speed of loading and site availability.
29 Nov 2006
time working out how to exploit the
digital shift rather than resist it. Whether Google has paid a ...
, as the Google deal shows, their power is only
likely to grow. In this landscape, marketers are well advised ...
29 Nov 2006
| by Susie Harwood
to follow a decision
tree to get to the right product for them," explains Steve Griffiths,
head of marketing ...
25 Oct 2006
Adelson is digital marketing manager at MSN UK
TOP FIVE INSURANCE WEB SITES
Rank Web address ...
and competitions. Whether or not the site is to your taste,
Bennetts not only knows its target market but makes ...
esure launched in
2000 it fast became one of the most competitive players in the
market. The home page ...