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Digital agency staff wages above average

A new survey into recruitment in the marketing sector confirms digital agencies are paying more...The findings from a survey by Aquent, conducted exclusively for Revolution, show account directors and managers at digital agencies can command salaries 25 per cent higher than the industry average. The survey also found 69 per cent of digital marketing agencies expect salaries to increase in the next 12 ...

Digital direct: Reward schemes can add value to customers' baskets

Research from You Gov reveals only nine per cent of shoppers said collecting loyalty and reward points would make them visit the same store. But, this doesn't distinguish between on- and offline or between own-branded and coalition schemes.

Good month/bad month

Good news for the digital market with the latest IAB and PricewaterhouseCoopers figures revealing...A big month for Guardian Media Group and News Group Newspapers with news that the newspaper operations will rebrand to reflect the market shift to digital media. Both organisations have invested heavily in new media operations recently. Online video-sharing site YouTube had a great month after ...

Norwich Union plans series of microsites

Aviva-owned finance brand Norwich Union has hired digital agency Halpern Cowan to create a series...of finance. This year, Aviva merged the digital departments of NU and the RAC into one marketing team, led ... planning and buying account from Harvest Digital to Diffiniti in March. ...

Halifax takes 'extra' focus to the web

Marketing head Steve Griffiths explains to Susie Harwood how Halifax is revamping its online...'s new digital approach and is also a key part of its wider marketing strategy. Hyatt says the over ... site. Integrate digital Another thing that makes Halifax's marketing different is that it takes a ... in development since April, though Steve Griffiths, head of marketing for Halifax Bank of Scotland (HBOS ...

Vox pop: Is the age of the interruptive online ad nearing an end?

, Microsoft Digital Advertising Solutions Pop-ups are evolving into new forms of digital marketing ... -ups are actually easier to close. As digital people, we're meant to be experts on the impact of digital culture ... of possibility into a slap in the face. MARCO SCAROLA marketing director, Eyeblaster Interruptive formats ...

Performance index

across the digital economy in terms of speed of loading and site availability.

Editorial: If you can't beat them, call them up

time working out how to exploit the digital shift rather than resist it. Whether Google has paid a ... , as the Google deal shows, their power is only likely to grow. In this landscape, marketers are well advised ...

Halifax revamp offers more user-friendly online banking

to follow a decision tree to get to the right product for them," explains Steve Griffiths, head of marketing ...

Sector checker: Bennetts offers bike owners a fun-packed ride online

Adelson is digital marketing manager at MSN UK TOP FIVE INSURANCE WEB SITES Rank Web address ... and competitions. Whether or not the site is to your taste, Bennetts not only knows its target market but makes ... esure launched in 2000 it fast became one of the most competitive players in the market. The home page ...

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