01 Dec 2006
| by by Staff
on the world, and an integral communications channel for us. As we enter the digital era, our website and digital content will help us define the London 2012 Olympic Games and Paralympic Games, and engage ...
29 Nov 2006
| by Susie Harwood
Danish furniture store Ilva has hired digital creative agency Lean Mean Fighting Machine to boost...The firm, the second-largest furniture retailer in Denmark, is aiming to
take on Swedish giant Ikea through the launch, as well as UK brands like
John Lewis. Lean Mean has created digital ads to support a major above-the-line
push, created by Isobel and based around the concept of "no 'ish' except ...
31 Oct 2006
| by by Danielle Long
of back catalogue digital downloads....-president of marketing and A R at Universal Music Group International, said: "As the leading online record company, we are totally committed to expanding and developing the digital music market. The promise of the internet has ...
and the Wailers, Stevie Wonder and REM.
The campaign is open to all Universal Music's digital business ...
18 Oct 2006
| by by Danielle Long
The digital catalogue of previously out-of-print recordings by European artists was the first step in a multi-year drive to reinstate more than 100,000 European deleted recordings.
The initial ...
.
Olivier Robert-Murphy, vice president of strategic marketing at Universal Music Group International, said ...
16 Oct 2006
| by by Danielle Long
greater commitment to digital channels, with a record percentage of our overall marketing budget being devoted to digital this year. Our brief, which required high production values, was serious about making ...
Look' and ads for McDonald's. VFX and post production work was by Golden Square's digital arm Disqo ...
13 Oct 2006
| by by Danielle Long
.com and Grouper.com .
Mikah Martin-Cruz, general manager of central marketing at Sony UK, said: "Because 'balls ...
13 Oct 2006
| by by Danielle Long
to the official website.
Paul Fitzpatrick, digital marketing manager at General Motors, which owns the Vauxhall ...
promoted online and the Yahoo! campaign fits perfectly into our wider marketing strategy for the Corsa ...
brands. It uniquely combines the high level of audience engagement offered by digital media with the mass ...
09 Oct 2006
| by by Danielle Long
LONDON - ITV.com has teamed with digital rights company Premium TV, to stream live coverage
06 Oct 2006
| by by Danielle Long
of the female consumer. Capturing the more mature end of the market is essential as the downloading industry ...
29 Sep 2006
| by by Danielle Long
LONDON - Cheapflights has appointed Joe Sikorsky, former British Airways digital marketing manager...digital marketing budget.
In 2005, the brand is believed to have spent £7m of its marketing budget online. Sikorsky helped to launch BA.com's online booking engine and trailed several new digital ad ...
" following an ongoing management restructure and reorganisation of BA's marketing operations.
Sikorsky ...