16 Oct 2006
| by by Danielle Long
greater commitment to digital channels, with a record percentage of our overall marketing budget being devoted to digital this year. Our brief, which required high production values, was serious about making ...
Look' and ads for McDonald's. VFX and post production work was by Golden Square's digital arm Disqo ...
13 Oct 2006
| by by Danielle Long
to the official website.
Paul Fitzpatrick, digital marketing manager at General Motors, which owns the Vauxhall ...
promoted online and the Yahoo! campaign fits perfectly into our wider marketing strategy for the Corsa ...
brands. It uniquely combines the high level of audience engagement offered by digital media with the mass ...
06 Sep 2006
| by by Danielle Long
to strategically place ads in front of "in-market" consumers who are seriously considering the purchase of a new ...
21 Aug 2006
| by by Susie Harwood
The General Motors-owned brand has appointed digital agency Modem Media to manage the creative ...
provide for the requirements of each of our audiences, and act as the focal point for our marketing activities," said Chris Evans, relationship marketing manager for GM in the UK.
"We know our existing site ...
01 Aug 2006
| by by Danielle Long
GoBeyond.TV and GoBeyond Radio, a digital radio channel featuring music that links to the brand and its ...
digital project we have ever undertaken. The sheer scale of the beast, both in terms of the geographical ...
based website, to the digital radio channel, to the IPTV channel, Land Rover really are living ...
19 May 2006
Ford Motor Company-owned car rental firm Hertz is searching for a digital agency....The brand is drawing up a shortlist of agencies to work on a web-build
project and online marketing. Agency Global Beach is one name
involved. A Hertz spokesperson confirmed: "Hertz is looking to appoint a digital
agency to add to its roster." The rental firm is expecting to announce
the result ...
19 May 2006
in natural listings, but as Caroline McGuckian, marketing
and media director at digital agency Wheel, points ...
In February the search engine marketing community was rocked by news
that Google had blacklisted ...
appropriate for long-term marketing. To attract
traffic fast for, say, a new product launch, getting ...
19 May 2006
| by Susie Harwood
the iConvertible with other design icons to
really appeal to the target audience," said Merli Busch, digital ...
25 Apr 2006
Honda UK has appointed Jeff Dodds as head of marketing for its UK car operation. He leaves his
06 Mar 2006
Bentley Motors has hired Global Beach as its first international digital-marketing agency....digital marketing this year as in 2005. It
currently has no above-the-line activity. Global Beach has ...
's
e-marketing and digital strategy. The agency will provide both creative and strategic services ...
's Keycast content and customer
management platform. Steven Egan, Bentley Motors' head of marketing ...