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Mazda launches pan-European campaign for the MX-5

greater commitment to digital channels, with a record percentage of our overall marketing budget being devoted to digital this year. Our brief, which required high production values, was serious about making ... Look' and ads for McDonald's. VFX and post production work was by Golden Square's digital arm Disqo ...

Vauxhall backs Corsa with homepage takeover on Yahoo!

to the official website. Paul Fitzpatrick, digital marketing manager at General Motors, which owns the Vauxhall ... promoted online and the Yahoo! campaign fits perfectly into our wider marketing strategy for the Corsa ... brands. It uniquely combines the high level of audience engagement offered by digital media with the mass ...

Advertising.com launches service that tracks users visits

to strategically place ads in front of "in-market" consumers who are seriously considering the purchase of a new ...

GM ups investment in Vauxhall's online presence

The General Motors-owned brand has appointed digital agency Modem Media to manage the creative ... provide for the requirements of each of our audiences, and act as the focal point for our marketing activities," said Chris Evans, relationship marketing manager for GM in the UK. "We know our existing site ...

Land Rover puts community at heart of integrated push

GoBeyond.TV and GoBeyond Radio, a digital radio channel featuring music that links to the brand and its ... digital project we have ever undertaken. The sheer scale of the beast, both in terms of the geographical ... based website, to the digital radio channel, to the IPTV channel, Land Rover really are living ...

Hertz seeks a digital agency for web build

Ford Motor Company-owned car rental firm Hertz is searching for a digital agency....The brand is drawing up a shortlist of agencies to work on a web-build project and online marketing. Agency Global Beach is one name involved. A Hertz spokesperson confirmed: "Hertz is looking to appoint a digital agency to add to its roster." The rental firm is expecting to announce the result ...

The Revolution Search Marketing Report, sponsored by Yahoo!: Ethical dilemma

in natural listings, but as Caroline McGuckian, marketing and media director at digital agency Wheel, points ... In February the search engine marketing community was rocked by news that Google had blacklisted ... appropriate for long-term marketing. To attract traffic fast for, say, a new product launch, getting ...

Saab rolls out new campaign for the 9-3 Convertible's 20th

the iConvertible with other design icons to really appeal to the target audience," said Merli Busch, digital ...

Moving on up: Appointment at Honda UK

Honda UK has appointed Jeff Dodds as head of marketing for its UK car operation. He leaves his

Bentley quadruples budget for digital

Bentley Motors has hired Global Beach as its first international digital-marketing agency....digital marketing this year as in 2005. It currently has no above-the-line activity. Global Beach has ... 's e-marketing and digital strategy. The agency will provide both creative and strategic services ... 's Keycast content and customer management platform. Steven Egan, Bentley Motors' head of marketing ...

 

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