29 Nov 2006
to deliver all digital work for its white spirit range. This follows the consolidation of the digital....
The work will include a new consumer web site and digital marketing. ITV has selected full ...
Travelzest has hired digital agency Designate to provide creative
strategy, design and build ...
sites,
holiday.co.uk and flight.co.uk. Debenhams has hired digital creative agency De ...
29 Nov 2006
Marketers need a great idea to launch a viral campaign that's good enough to be forwarded and a...marketing uses the network effect of the internet to deliver brand
messages. Unsurprisingly, a growing ...
. According to Jupiter Research, one in five advertisers is planning to
use viral marketing in the next year ...
-seeding web site. Consumers are also becoming increasingly aware of viral marketing.
According to a survey ...
29 Nov 2006
Clarke has worked in digital since 1999 and, prior to joining Modem Media this year, he held.../cs/prehistoric_park/trex.html). There's often too much emphasis
on novelty in digital creative and this campaign isn't afraid to fall ...
29 Nov 2006
. The web site (www.mcvities dunkdebate.co.uk) was created by digital
agency BD-NTWK and Catalyst. Allan ...
29 Nov 2006
consumer marketing agency Enable Interactive oversaw the
strategic development and implementation ...
in the coffee market, which means that Fairtrade
brands must create additional brand differentiators to stand ...
29 Nov 2006
| by Susie Harwood
It is part of a strategy to turn Coca-Cola.com into a hub for unsigned
artists and reflects the brand's wider 'Coke Side of Life' global
marketing. Each month, site visitors will be able to download 40 new songs from
up-and-coming artists, chosen by experts at Paste, and eight podcasts
providing ...
29 Nov 2006
| by Adam Woods
their
marketing. But, then, Innocent Drinks is not your average brand. In just over seven years, founders ...
marketing and didn't
even have an ad agency on board, but it did produce a weekly email
newsletter ...
that Innocent wanted to keep a hands-on approach to its email
marketing meant it needed a system that was easy ...
25 Oct 2006
" interactive and
digital marketing as it builds a more sophisticated web presence. Last month, the firm ran ads on digital escalator panels in Tottenham
Court Road station (Revolution, September, p13). ...
. Created by digital agency Play, with media by Mediacom, it features two
separate executions; one skewed ...
25 Oct 2006
| by Danielle Long
markets following the success of a viral ad campaign...., while also investigating other global markets. Foster's and
Carlton in the UK and Australia were ...
03 Oct 2006
| by by Danielle Long
.
The site was created by digital agency BD-NTWK and Catalyst.
Allan McLaughlin, associate director at BD ...
