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Digital training: Offline talent makes the leap

As employers face a skills shortage in digital, some are finding it pays to train up staff from...TRACK' E-consultancy has launched a 'Digital Fast Track' course to get marketers up to speed with digital. "As it is aimed at marketers, we can assume their knowledge already in terms of targeting ... of their marketing departments. "From a client-side perspective, there has been a stronger realisation that digital ...

DoH hires Profero for Smokefree campaign

The Department of Health has hired digital agency Profero to develop a site for the SmokeFree...Profero was appointed to the brief by government agency COI following a pitch against an undisclosed number of agencies on COI's digital agency roster. The site will aim to provide information on the forthcoming smoking ban. Earlier this year, MPs voted to impose a ban on smoking in all enclosed public ...

Rentokil rolls out first major search project

Pest control company Rentokil Initial is embarking on its first major search engine marketing

Breast cancer charity hires Harvest for search activity

LONDON - Breakthrough Breast Cancer has appointed online marketing agency Harvest Digital to handle...The appointment will include Harvest Digital managing keyword creation, optimisation and bidding ... . The appointment announcement links in with the launch of Breakthrough's integrated marketing activity for Breast ... marketing activity will link through to a landing page on the charity site which features calls to action ...

Only training can solve skills crisis

The recruitment crisis continues in digital marketing. Expertise is lacking and there is a ... sector, the market is welcoming talent from traditional media and marketing. With the digital market ... , they are not learning the basic rules of digital marketing. "The danger is that there are a lot of lessons leant ...

Time thief: Jamie Galloway, director of digital media at the COI, outlines his day

on project strategies and update the board and others at COI on our business and the digital media landscape. 10% - Digital development I try to make time to look at communications developments, so we can ...

Macmillan to rerun coffee round promo

Macmillan Cancer Support has hired Squeeze Digital to push its World's Biggest Coffee Morning

UpMyStreet channel covers 'green' living

home, a guide to the digital switchover, participating in local politics and top tips on recycling ... issues may mean more to them than saving money and researching the market for ethical products more ...

Tesco backs school club with online ads

, direct marketing, local and national press, which was created by The Red Brick Road agency ...

Sport Relief: How Sport Relief stayed afloat

knowing about it," says Gill. Comic Relief's online team works closely with the charity's marketing ...

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