29 Nov 2006
| by Danielle Long
As employers face a skills shortage in digital, some are finding it pays to train up staff from...TRACK' E-consultancy has launched a 'Digital Fast Track' course to get
marketers up to speed with digital. "As it is aimed at marketers, we can assume their knowledge already in
terms of targeting ...
of their marketing departments. "From a client-side perspective, there has been a stronger realisation
that digital ...
29 Nov 2006
The Department of Health has hired digital agency Profero to develop a site for the SmokeFree...Profero was appointed to the brief by government agency COI following a
pitch against an undisclosed number of agencies on COI's digital agency
roster. The site will aim to provide information on the forthcoming smoking
ban. Earlier this year, MPs voted to impose a ban on smoking in all enclosed
public ...
29 Nov 2006
| by Susie Harwood
Pest control company Rentokil Initial is embarking on its first major search engine marketing
26 Oct 2006
| by by Danielle Long
LONDON - Breakthrough Breast Cancer has appointed online marketing agency Harvest Digital to handle...The appointment will include Harvest Digital managing keyword creation, optimisation and bidding ...
. The appointment announcement links in with the launch of Breakthrough's integrated marketing activity for Breast ...
marketing activity will link through to a landing page on the charity site which features calls to action ...
25 Oct 2006
| by by Danielle Long
The recruitment crisis continues in digital marketing. Expertise is
lacking and there is a ...
sector, the market is
welcoming talent from traditional media and marketing. With the digital market ...
, they are not
learning the basic rules of digital marketing. "The danger is that there
are a lot of lessons leant ...
25 Oct 2006
on project strategies and update the board and others at COI on
our business and the digital media landscape. 10% - Digital development I try to make time to look at communications developments, so we can ...
25 Oct 2006
Macmillan Cancer Support has hired Squeeze Digital to push its World's Biggest Coffee Morning
25 Oct 2006
home, a guide to the
digital switchover, participating in local politics and top tips on
recycling ...
issues may mean more to them
than saving money and researching the market for ethical products more ...
25 Oct 2006
,
direct marketing, local and national press, which was created by The Red
Brick Road agency ...
25 Oct 2006
knowing about it," says Gill. Comic Relief's online team works closely with the charity's marketing ...