12 Dec 2006
| by by Danielle Long
, "Digital is making a big difference to our marketing effort and our online sales last week were well above ...
marketing success and our sales results."
Drew Nicholson, joint managing director of full-service agency ...
digital to make a bigger difference. We turned the game around in two weeks. It's fun to play and it has ...
29 Nov 2006
to deliver all digital work for its white spirit range. This follows the consolidation of the digital....
The work will include a new consumer web site and digital marketing. ITV has selected full ...
Travelzest has hired digital agency Designate to provide creative
strategy, design and build ...
sites,
holiday.co.uk and flight.co.uk. Debenhams has hired digital creative agency De ...
29 Nov 2006
| by Susie Harwood
Danish furniture store Ilva has hired digital creative agency Lean Mean Fighting Machine to boost...The firm, the second-largest furniture retailer in Denmark, is aiming to
take on Swedish giant Ikea through the launch, as well as UK brands like
John Lewis. Lean Mean has created digital ads to support a major above-the-line
push, created by Isobel and based around the concept of "no 'ish' except ...
29 Nov 2006
Research from You Gov reveals only nine per cent of shoppers said collecting loyalty and reward points would make them visit the same store. But, this doesn't distinguish between on- and offline or between own-branded and coalition schemes.
29 Nov 2006
Good news for the digital market with the latest IAB and PricewaterhouseCoopers figures revealing...A big month for Guardian Media Group and News Group Newspapers with news
that the newspaper operations will rebrand to reflect the market shift
to digital media. Both organisations have invested heavily in new media
operations recently. Online video-sharing site YouTube had a great month after ...
29 Nov 2006
across the digital economy in terms of speed of loading and site availability.
29 Nov 2006
The launch coincides with a TV branding campaign for the Tesco Mobile
network. The site, hosted on Tesco.com, was developed by digital agency
Souk Digital. Tesco previously had a separate third ...
of it," said Malone. Vicky Barton, head of online marketing at Tesco Mobile, said there is
still a ...
29 Nov 2006
The online store, developed by digital agency Pod1, will stock Blue
Inc's own products, alongside ranges from Ben Sherman and Kickers. Blueinc.co.uk will carry about 50 per cent of the brand's high-street
stock, including clothing, footwear and accessories, concentrating
primarily on the best-selling styles ...
29 Nov 2006
Wilkinson. Yet, he says the top-selling products aren't always the best on the
market and may just have the biggest marketing budgets, so he decided to
focus on the power of the people and measure 'buzz ...
29 Nov 2006
| by Danielle Long
-street retailer took three months. Sarah Clelland, marketing
manager at Snow Valley, says: "Returning goods ...