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Millets Santa viral game proves to be a hit

, "Digital is making a big difference to our marketing effort and our online sales last week were well above ... marketing success and our sales results." Drew Nicholson, joint managing director of full-service agency ... digital to make a bigger difference. We turned the game around in two weeks. It's fun to play and it has ...

Account wins

to deliver all digital work for its white spirit range. This follows the consolidation of the digital.... The work will include a new consumer web site and digital marketing. ITV has selected full ... Travelzest has hired digital agency Designate to provide creative strategy, design and build ... sites, holiday.co.uk and flight.co.uk. Debenhams has hired digital creative agency De ...

IIva arrives in the UK with digital 'ish' ads

Danish furniture store Ilva has hired digital creative agency Lean Mean Fighting Machine to boost...The firm, the second-largest furniture retailer in Denmark, is aiming to take on Swedish giant Ikea through the launch, as well as UK brands like John Lewis. Lean Mean has created digital ads to support a major above-the-line push, created by Isobel and based around the concept of "no 'ish' except ...

Digital direct: Reward schemes can add value to customers' baskets

Research from You Gov reveals only nine per cent of shoppers said collecting loyalty and reward points would make them visit the same store. But, this doesn't distinguish between on- and offline or between own-branded and coalition schemes.

Good month/bad month

Good news for the digital market with the latest IAB and PricewaterhouseCoopers figures revealing...A big month for Guardian Media Group and News Group Newspapers with news that the newspaper operations will rebrand to reflect the market shift to digital media. Both organisations have invested heavily in new media operations recently. Online video-sharing site YouTube had a great month after ...

Performance index

across the digital economy in terms of speed of loading and site availability.

Tesco raises awareness of mobile service

The launch coincides with a TV branding campaign for the Tesco Mobile network. The site, hosted on Tesco.com, was developed by digital agency Souk Digital. Tesco previously had a separate third ... of it," said Malone. Vicky Barton, head of online marketing at Tesco Mobile, said there is still a ...

Blue Inc launches e-commerce store as part of expansion plan

The online store, developed by digital agency Pod1, will stock Blue Inc's own products, alongside ranges from Ben Sherman and Kickers. Blueinc.co.uk will carry about 50 per cent of the brand's high-street stock, including clothing, footwear and accessories, concentrating primarily on the best-selling styles ...

Trailblazer: Shop talk

Wilkinson. Yet, he says the top-selling products aren't always the best on the market and may just have the biggest marketing budgets, so he decided to focus on the power of the people and measure 'buzz ...

Shopping stats: Retailers slow to refund web buys offline

-street retailer took three months. Sarah Clelland, marketing manager at Snow Valley, says: "Returning goods ...

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