15 Dec 2006
| by by Danielle Long
LONDON - Filmnight Digital has launched a mobile services agency to offer platform and content...The launch of Saffron Digital, follows the success of Filmnight Digital, the film-related mobile ...
and online.
Saffron Digital has been created to cater for clients outside of the film industry ...
live streaming and VoD for both mobile and online.
David McDonald, head of Saffron Digital, said ...
08 Dec 2006
| by by Danielle Long
of GfK Technology said the findings were "encouraging" and demonstrated a growing market for mobile TV ...
for TV has much more potential for growing the market."
The study found that news and weather, sports ...
29 Nov 2006
Honda will launch a digital and direct-marketing campaign to support the launch of its mobile...stations
and dealers, plus data on Honda vehicles. Matt Coombe, marketing communications manager at Honda ...
, as well as being an important marketing tool for
us." The application was created by iconmobile ...
29 Nov 2006
| by Danielle Long
channel, digital would play a central role within the campaign, which
also included press ads, direct mail ...
guidelines. Execution: Research revealed the core target market's consumption was
fragmented across established and emerging digital channels, so it was
vital to use a variety of media. The campaign included a ...
29 Nov 2006
The launch coincides with a TV branding campaign for the Tesco Mobile
network. The site, hosted on Tesco.com, was developed by digital agency
Souk Digital. Tesco previously had a separate third ...
of it," said Malone. Vicky Barton, head of online marketing at Tesco Mobile, said there is
still a ...
29 Nov 2006
market on PC is nothing short of
phenomenal. It was initially led by AOL and is now with MSN and Yahoo ...
. Hugh Griffiths, VP strategy, O2, and digital media consultant Hugh.Griffiths@haynet.com. ...
25 Oct 2006
| by Philip Buxton
Revolution's survey of the top 40 digital brands sees iTunes leap up the rankings....annual survey of the best thought-of digital
brands in the UK, conducted by GfK NOP. Only last month ...
which digital brands are most
highly regarded. It gauges respondents' perceptions of digital brands ...
that can be considered genuine digital brands were
taken into account. Thus the online presence of offline ...
25 Oct 2006
Vodafone UEFA site, created by Vodafone's
digital agency dare, across 14 European markets. The site aims ...
. The move follows an online music initiative, featuring a site and web
marketing, earlier this year ...
25 Oct 2006
| by Danielle Long
Phones 4u has launched a web marketing campaign in a bid to create standout in the cluttered mobile...'s core market of
tech-friendly, high-spending, young males and provide a deeper brand
experience ...
. The campaign was created by WCRS, with the digital component by
Meme. The interactive work features Phones 4u ...
25 Oct 2006
of digital agency dare and former chairman
of IPA Digital. John.owen@haynet.com. ...