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USwitch eyes US for overseas expansion

familiar with how switching services work. Barry Holloway, marketing director at uSwitch, added: "We will continue to develop our marketing along the lines of establishing an emotional connection with people ...

Top 40 digital brands: Amazon top of the digital brands

Revolution's survey of the top 40 digital brands sees iTunes leap up the rankings....annual survey of the best thought-of digital brands in the UK, conducted by GfK NOP. Only last month ... which digital brands are most highly regarded. It gauges respondents' perceptions of digital brands ... that can be considered genuine digital brands were taken into account. Thus the online presence of offline ...

Owen on digital media: RIP Windows 98, its disappearance has lessons for us all

of digital agency dare and former chairman of IPA Digital. John.owen@haynet.com. ...

Apple iTunes rated highly in brand survey

-of digital brands in the UK, conducted by GfK NOP...., to second place. The study uses GfK NOP's e-Omnibus survey to gauge perceptions of digital brands using six ...

HP promotes new server via online forum

-decision making. The BladeSystem Community, developed by HP digital agency Modem Media, will feature content ... marketing and banners. The over-arching marketing slogan is "the best IT-run infrastructure out ...

Deals: DoubleClick buys into Adtech AG

DoubleClick has bought a minority holding in digital marketing technology supplier Adtech AG

Microsoft gives lift to in-game ads

," suggests Dan Thwaites, director of digital at Hicklin Slade & Partners, a digital and direct marketing ... 's reach and scope. It also sends a very strong message to the marketing community that in ... ," comments Nicholas Longano, president of new media at Massive. "The smart marketers, who were already ...

Sage woos entrepreneurs with its business services package

The campaign, developed by digital media agency Zed, is targeted at budding entrepreneurs and business owners who are in their first year of operation. Online ads, including standard banners and MPUs, sponsorships and tenancies, aim to generate awareness and understanding of Sage START-UP, encourage product ...

BT bolsters online retail position with Dabs.com

The acquisition is part of BT's strategy to position the brand as an online retailer, providing IT and digital products for small and medium businesses and consumers. BT will complement dabs ... wide range of customers." Jonathan Wall, marketing director at dabs.com, said: "The combination ...

Npower trebles search budget as marketing spend increases

Npower has further increased its web marketing budget and plans to treble spend on pay

 

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