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Account wins

to deliver all digital work for its white spirit range. This follows the consolidation of the digital.... The work will include a new consumer web site and digital marketing. ITV has selected full ... Travelzest has hired digital agency Designate to provide creative strategy, design and build ... sites, holiday.co.uk and flight.co.uk. Debenhams has hired digital creative agency De ...

Center Parcs names new lead web agency

Center Parcs has hired Goodtechnology as its lead digital agency, replacing Global Beach....The holiday park operator has tasked Goodtechnology with developing a strategy for future work across digital platforms. It has already revamped areas of the Center Parcs' site, including the home ... and customer acquisition," said Jo Button, e-commerce marketing manager at Center Parcs. "Goodtechnology has ...

Performance index

across the digital economy in terms of speed of loading and site availability.

Quantas ads adopt 'where are you?' tag

The promotion aims to use the creative ads from the Tourism Australia marketing to sell ... -over options. The campaign, which was created by digital agency Play, features rich and standard banner ads ... director of digital agency Play, said the campaign aimed to go beyond a "simple" seat-sale campaign ...

Eurostar goes online to promote alpine services to UK ski fans

and Val d'Isere. There are two creative executions running, skewed towards different target markets ... up a Campaign Digital Award for best travel campaign for its online campaign for The Da Vinci Code ...

Web analytics: Data helps point the way for Virgin

begun to understand the effect of its marketing activity on user behaviour online. Prior to this, Odey ... for a company like Virgin, doing many different marketing campaigns, is that they don't have a full ... bring all those together, so it's easy for Virgin Atlantic marketers to use and make decisions from." He ...

Holiday-Rentals gives advertisers US offer

number of projects that will take the 'rent by owner' market to the next level. Holiday ...

Deals: Accord Holdings buys Netizen

division, Accord Search Marketing (ASM), and the merged companies will rebrand as Netizen Digital.

Monarch backs web check-in with email

Low-cost airline Monarch is to launch an email marketing programme to raise awareness of its new...of the opportunity to check in online. ECRM agency RedEye has been appointed to handle the email marketing ... , such as click-throughs and completed check-ins to measure success. Catherine Kite, direct marketing manager at Monarch, said email marketing would allow it to "keep customers informed, in a timely and targeted way ...

First Choice embarks on online reposition as a premium brand

by digital agency Lean Mean Fighting Machine, which was appointed by First Choice at the end of August following a three-way pitch. Rebecca Edwards, marketing manager at First Choice, said the company ...

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