31 Jan 2006
| by by Emma Rigby
The project made the shortlist for four awards: Best Online Advertising; Best Integrated Marketing Campaign; Best Public Sector Service; and the Creative Award.
Agencies Dare and AKQA have both been nominated in six categories, including Best Online Advertising, Best Brand Building Using Digital Channels ...
30 Jan 2006
| by by Philip Buxton
, after appointing Dare as its first retained digital creative agency last month....three-way pitch against Modem Media and Agency.com.
Vodafone plans to double its digital marketing ...
The mobile network, which admits falling behind in its use of digital, is launching the new ...
for downloading of music tracks over mobile phones.
Dominic Chambers, head of brand and marketing ...
30 Jan 2006
| by by Emma Rigby
LONDON - Bentley Motors has appointed Global Beach as its first sole international digital...to spend four times as much on its global digital marketing compared with 2005. Bentley currently does ...
marketing campaign in April to support a new product launch as the first part of a remit to develop the motor company's e-marketing and digital communication strategy.
The agency will provide creative ...
26 Jan 2006
| by by Emma Rigby
Unbehaun, senior marketing manager for Asics Europe, said: "This engaging new StrawberryFrog campaign ...
26 Jan 2006
| by by Emma Rigby
meetings to discuss the latest products and services in digital marketing.
Brands at the November forum ...
Europe, will discuss the organisation of digital marketing, asking: "Where does digital belong: marketing ...
He will talk about the consumer conversion to digital at the event taking place on June 5 ...
25 Jan 2006
| by John Owen, planning director of digital agency Dare and chairman
of the IPA Digital Marketing Group
or the budgets - it was a bit like
digital today. But these three guys believed in what they were doing ...
, if
he was starting out again today, he would be working in digital. As
astute as ever, in our industry ...
. This is what makes digital such a great place to be. At dare, in the
past 12 months we have melted ice lollies ...
25 Jan 2006
UK digital marketing consultancy Dog Digital has hired Robert Johnson as an animation designer. He
25 Jan 2006
Modem Media and Agency.com are among the digital agencies battling it out for Vodafone's UK digital...share price fell 10 per cent after it warned of slower sales and growth
in 2006. The selected digital ...
25 Jan 2006
| by Susie Harwood
More Than plans to increase its digital marketing spend by 15 to 20 per cent in 2006...The insurance company spent about £6 million on the web in 2005,
which included a sponsorship deal with MSN worth £220,000. "We are looking for another headline sponsorship like we did with MSN
last year," said Neil Scaife, head of marketing communications at More
Than, although he did not say whether ...
25 Jan 2006
telecoms giant and become the UK's principal digital provider of tomorrow....To reflect BT's increasing focus on digital marketing, it restructured
its marketing department last year ...
is responsible for BT's
digital media buying and strategy. Morgan and Huddleston report to
marketing and brand ...
online that sets it aside from
other big brands. It is that digital is now truly at the centre of BT ...