LONDON - Cheapflights has appointed Joe Sikorsky, former British Airways digitalmarketing manager...digitalmarketing budget.
In 2005, the brand is believed to have spent £7m of its marketing budget online. Sikorsky helped to launch BA.com's online booking engine and trailed several new digital ad ...
" following an ongoing management restructure and reorganisation of BA's marketing operations.
Sikorsky ...
The topic of site and campaign measurement remains a critical one for the digitalmarketing sector..., led by the IAB and IPA Digital, are to work with the NRS
to develop a regular survey of top ...
. Rallying call Wayne Arnold, co-founder of Profero and the new IPA Digital chairman,
has issued a rallying ...
that ABCe is in the market doing what it is doing and, in the
future, we hope to be working even closer ...
29 Sep 2006
| by Richard Calvert, head of user experience, Tullo Marshall Warren
The ninth Revolution Forum looks set to be another key event in the digitalmarketing calendar...-calibre
digital-marketing suppliers. Clients will also be invited to attend workshops and panel sessions, led ...
-commerce director, Ramada Jarvis Hotels; Joe
Sikorsky, former head of digitalmarketing for British Airways; Chris ...
?
- Measuring success
- The future of connected marketing
Justin Kirby, managing director, Digital Media ...
Unilever's chief marketing officer, Simon Clift, tells Susie Harwood how the world's biggest.... Clift says the FMCG giant's digitalmarketing strategy has been inconsistent, but he's hoping to change ...
with
talking about digitalmarketing, he is armed with notes from his team on
several recent campaigns. "Some ...
the appointment of a
small team of digital-marketing specialists, led by digital director
Caroline Slootweg ...
Unilever has launched digital activity as part of an ad campaign for its new shower gel, Lynx Boost...., the firm revealed new slimmed-down global and UK digital
agency rosters, which chief marketing officer ...
. Unilever has also hired a small team of digitalmarketing specialists,
led by digital director Caroline ...
in a long line of innovative digital promos from Lynx,
which won a Cyber Lions Bronze in the viral ...
Ribena is using digital escalator panels in London's Tottenham Court Road Tube station to promote...and the digital
panels were selected due to the high volume of people who use Tottenham
Court Road station. The push, created by M&C Saatchi with the digital part by M&C's
interactive agency Play, launches this week. Matt Gorzkowski, co-founder and client services director at Play, said
the digital panels animate ...
29 Sep 2006
| by John Owen, planning director of digital agency dare and former
chairman of IPA Digital, John.owen@haynet.com
of
reaching the student market than TV. Some brands like Red Bull and Pot
Noodle have used online to great success in their marketing, but what
about other, less obvious FMCG brands, and clothing and fashion ...
Seabrook Crisps, the UK crisp manufacturer, is going digital with the launch of its first ever site...The family-owned company, founded in 1945, has hired full-service agency
The Raft to develop a digital-marketing strategy. The site and digitalmarketing will be fully integrated with a
forthcoming above-the-line ad campaign for the brand, which has built a
strong and loyal following in northern ...
. Wayne Arnold, the new chair at IPA Digital, and co-founder of Profero,
has vent his spleen on a few ...
that can genuinely help
attract still-reluctant marketers to online. Perhaps the problem lies in the attention and marketing budget that the
ABC parent body gives to its 'electronic' operations. It need only ...
