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Ben Sherman launches global email push

12 Jun 2007 | by Hayley Pinkerfield

making better use of currently stale data and collecting email for more personalised digital marketing ... The clothing brand has outsourced its database management for the first time, hiring digital marketing agency Tangent Labs to deliver an online CRM strategy. The initial brief is to capture data ...

Joshua adds digital task to Nescafe duties

12 Jan 2007 | by by Danielle Long

LONDON - Nescafe has appointed digital and direct marketing agency Joshua G2 to redesign...The agency will be responsible for creating a digital platform that will integrate all ... Joshua because they demonstrated a clear grasp of our brand and the potential for digital media to bring it alive. Nick Whillis, client head for Nescafe at Joshua, said: Digital strategy is increasingly ...

 

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